October 25, 2023

How to make the right decisions for a childcare business

¿Alguna vez te has preguntado qué diferencia a las empresas exitosas en el ámbito infantil de las que no lo son? Muy a menudo, se reduce a tomar decisiones acertadas. En el mundo de la moda y la puericultura, donde las tendencias cambian rápidamente, tomar decisiones incorrectas puede costar caro. Pero, ¿cómo puedes asegurarte de no fallar? ¡Sigue leyendo para descubrirlo!

Have you ever wondered what sets successful children’s companies apart from those that aren’t? Very often, it comes down to making the right decisions. In the world of fashion and childcare, where trends change rapidly, making the wrong choices can be costly. But how can you ensure you don’t fail? Keep reading to find out!

Decision-Making Phases

Before diving into the details, it’s essential to understand that each type of decision has its process, and knowing it can help you make the right choices and grow your children’s fashion and childcare brand/business. Let’s unveil these stages one by one:

Analyze the situation to identify potential problems

The first step is to have a clear perspective on your company’s current situation. Pay attention to market trends, consumer behavior, and any internal challenges. A clear understanding can prevent wrong decisions that affect in the short term.

Identify and analyze all alternatives

In the children’s sector, variety is endless. From seasonal colors to the safest materials, every purchase process has multiple alternatives. It’s crucial to analyze each and every one of them, weighing their pros and cons.

Study the impact and effectiveness of each alternative

Once the options are identified, it’s time to predict how they will affect the company. This goes beyond mere economic benefit; it’s also about considering the impact on the brand and the relationship with customers.

Define the criteria to be followed

The decision-making process is not something to be taken lightly. You need to determine whether the choice will be individual or consensus-based. Also, will you use only qualitative methods or also quantitative? Setting these criteria in advance ensures decision-making is consistent and effective.

Choose the best alternative

With the information at hand and the criteria defined, it’s time to select the best option. Remember: the best choice is the one that offers the most significant long-term benefits, both professionally and personally.

Implement the alternative

Adecision, no matter how correct, is worthless if not properly implemented. Ensure everyone in the company understands and is committed to the chosen alternative. This stage is crucial to ensure the right decisions are made.

Analyze the results

Finally, in any area of life, especially in business, it’s essential to review and evaluate the results. If something doesn’t go as planned, it’s a learning opportunity. If everything goes well, it’s an indication you’re on the right path.

Success Story: Boboli

The children’s fashion brand Bóboli strengthens its presence in online stores and multi-brand retail outlets, partnering with globally recognized platforms such as Amazon, Zalando, La Redoute, and Spartoo. Thanks to a dynamic presence on social media, Bóboli adopts a digital strategy focused on emotion, with targeted campaigns that resonate with mothers, fathers, and children alike, setting them apart from competitors.

Bóboli is present in over 60 countries and reports annual revenues of 45 million euros, with 10% of these coming from the digital realm. They currently offer their products online in seven European countries and have recently launched a new website, aspiring to expand their sales globally in the near future.

With over four decades in the industry, Boboli not only focuses on product quality but is also a company committed to environmental care. That’s why they’ve integrated clean energy into their facilities and aim for 50% of their garments to be made from eco-friendly materials.

Thanks to Oct8ne, the innovative chat with visual support and an embedded catalog, the company can offer customers a close and tailored experience, similar to what they would have in a physical store. The speed of this service, and in particular, the ability to visually show and suggest products, emulates interaction that would take place in a conventional store.

Now, don’t wait for a solution to fall from the sky. In the dynamic world of children’s fashion and accessories, waiting can be fatal. The key is to be proactive and use this guide to make informed and effective decisions.

Feeling overwhelmed or need more information on how to improve your business in the children’s sector? ASEPRI is here for you. Contact us without obligation! We’ll help you connect with the best practices and experts in the industry so your business can shine on its own.