The exhibitors of the event, a leader in the children’s universe and unique in its genre, highlight the increase in visitors from 40 countries.
The quality of the exhibitors created a top-level showcase in fashion, childcare, toys, and footwear.
Babykid Spain + FIMI has established itself as the benchmark event in the children’s universe, reconnecting manufacturers with professional buyers. This is the general sentiment of the exhibitors at the event, who gave a very positive assessment of this edition.
Babykid Spain + FIMI, a leader in the children’s universe and unique in its genre, closed its doors on Saturday, 27 January, at Feria Valencia, with a 7% increase in the number of buyers from 40 countries.
María Eugenia García, CEO of Micuna, emphasised the increase in both the number of exhibitors and their quality, whether in the product or in the presentation at the stand. For the also vice-president of ASEPRI, “we have found that meeting point between shops and manufacturers again, which has allowed us to say that this edition has had a great result.”
One of the keys to the success of the event co-organised by ASEPRI and Feria Valencia was the increase in professional buyers, driven by entities such as ICEX or IVACE Internacional. In this regard, Jose Soler, manager of the fashion brand Babby, highlighted “the large number of international buyers, which has made our first participation in the fair very positive,” something that Antonio Martín, commercial director, also agrees with.
Gabriella Culotta, from Gruppo Catapano in Italy, who participated in the fair with the brand Fun&Fun, understands that “this fair has been a great surprise, as we found much more vitality than the previous year.” Tomás Madrona García, from Chupetes Boann, also noticed an improvement “compared to the previous edition.”
Furthermore, the consolidation of the fair model that unites childcare and children’s fashion was highly valued by the industry, as noted by Rodney Duarte from the Portuguese FS Baby, who emphasises that “we are happy because we believe it is very good to combine fashion with childcare, which increases the total number of visitors.”
Very positive debuts
This edition of Babykid Spain + FIMI welcomed the debut of various brands as exhibitors, both national and international. This is the case of the aforementioned Babby or the startup Lemoncrib, whose director, Marta Humera, asserted that “we have widely met expectations, as we found exactly what we were looking for in terms of visitors.”
Fernando Lascorz, sales director for the North region of Toynamics, also agreed with the analysis, stating that “we are quite satisfied with our first edition, in which we came to expand our client base, a goal we have achieved.”
Objectives achieved
Alicia Gimeno, director of Babykid Spain + FIMI, highlighted that this was “an edition of achieved objectives that reaffirms the leadership of Babykid Spain + FIMI in the children’s universe.” For Gimeno, “Babykid Spain + FIMI is once again the essential meeting point for the children’s industry, and the formula that unites childcare with children’s fashion has been definitively consolidated.”