Have you ever wondered what the essential events are to boost the internationalisation of brands in the children’s sector? Trade fairs are not only showcases of trends but also strategic points for establishing business contacts, analysing markets, and generating real opportunities for international expansion.
In an increasingly competitive and digitalised environment, participating in specialised international fairs can make the difference between local growth and global consolidation. From ASEPRI, we present the main fairs in the children’s sector for this year, with special attention to their role in the international positioning of Spanish brands.
Why are fairs key for the internationalisation of brands?
The internationalisation of brands in the children’s sector does not solely depend on product quality or a good digital strategy. Fairs allow:
- To meet new distributors and agents.
- To analyse the specific demands of each country.
- To present products to qualified international buyers.
- To position the brand within a global ecosystem.
- To participate in collective spaces such as the Spanish pavilion coordinated by ASEPRI.
In summary, they are a direct and effective tool for establishing lasting business relationships and scaling to new markets.
1. INDX Kids Birmingham (United Kingdom)
Considered one of the most important children’s fashion fairs in Europe, INDX Kids Birmingham is a must-attend for brands looking to access the British market. The event, which will take place in early 2026, stands out for its focus on premium fashion, sustainable design, and textile innovation.
2. Kind + Jugend – Cologne (Germany)
This event focuses on products for children (childcare, furniture, children’s technology, etc.) and brings together the main players in the sector worldwide. Kind + Jugend is an excellent platform for companies looking to expand their network of distributors in Europe, as well as connect with potential clients from Asia and America.
From pushchairs and safety systems to educational toys, brands find here a unique opportunity to present their innovations to a highly qualified professional audience.
3. Bebe Paris
At the end of September, the Bebe Paris fair will take place in France, where a wide variety of Spanish children’s brands will gather with the support of ASEPRI.
It brings together designers, manufacturers, buyers, and distributors in the baby market in France. Thus, among other brands, Safety Babyauto, Mimaar, Mi Cuna Family, and Toyland will be present at the international fair.
4. BabyKid Spain + FIMI (BKS+FIMI)
Although national in character, BabyKid Spain + FIMI (BKS+FIMI) is the showcase of Spanish children’s fashion par excellence. It serves as a starting point for internationalising brands from Spain, thanks to its growing international projection and the programme of invited international buyers.
Many Spanish brands take their first steps towards export here, presenting collections, consolidating their national network, and attracting interest from foreign markets.
5. Baby Expo Riyadh
From 30th to 31st October, Baby Expo Riyadh will take place in Saudi Arabia, where ASEPRI will be present, helping brands like Boboli and Mayoral to gain more presence in the Asian market.
Participation strategies in international fairs with ASEPRI
At all these fairs, ASEPRI organises collective pavilions that group the main Spanish brands in the children’s sector, facilitating logistics, visibility, and networking. Furthermore, it manages the promotion and management of brands at the events. This approach allows companies to reduce costs, gain positioning, and benefit from institutional support in terms of promotion, meeting agendas, and sector visibility.
Additionally, ASEPRI offers advice on internationalisation processes, market intelligence, and specific business opportunities for the children’s sector.
Keys to making the most of an international fair
Successfully participating in an international fair involves more than just attending. Here are some recommendations for brands:
- Study the profile of attendees in advance and organise meetings.
- Adapt catalogues and graphic images to the target market.
- Prepare materials in several languages, especially in English and the host country’s language.
- Offer products that comply with international regulations and have visible certifications.
- Follow up post-fair to consolidate the contacts made.
The internationalisation of brands in the children’s sector requires strategic vision, knowledge of the environment, and active presence in the key forums of the global market. International fairs represent much more than a meeting point: they are the direct route to new growth opportunities, business alliances, and international visibility.
At ASEPRI, we accompany our brands throughout the process, from planning to active participation in fairs that truly generate value. If you are thinking of taking your children’s brand beyond Spanish borders, now is the ideal time to take the step. Contact us for all the information!