- ASEPRI organises its first showroom in Mexico City, with the support of the Spanish Commercial Office in Mexico and ICEX Spain Export and Investments
- An exclusive showroom featuring 11 leading Spanish children’s brands that have successfully showcased their new collections to an important group of VIP Mexican clients
- Major buyers such as Liverpool, Palacio del Hierro, La Bodega del Bebé, and Chapur were among the event’s guests.
- Mexico, the second most important market for Spanish children’s fashion and footwear exports, presents a great opportunity for Spanish children’s product brands.
(Valencia, 27/11/2024). ASEPRI, with the support of the Spanish Commercial Office in Mexico and ICEX Spain Export and Investments, held its first showroom in Mexico City on 26 November, aiming to promote and generate business opportunities for Spanish children’s brands.
Mexico, the second most important market for Spanish children’s fashion and footwear, presents a great opportunity for brands in the sector. It currently leads international sales in non-European markets, with a 9% share.
Mexico is very important for Spanish fashion because, in addition to being one of the main clients, it serves as the gateway for operators in the country to the American continent. The international expansion of Spanish brands often involves opening in the country’s department complexes, such as the large stores of Palacio de Hierro, where brands like Boboli, Foque, Igor, and PAZ Rodríguez operate, or Liverpool, featuring brands like Tutto Piccolo and Mayoral.
Participating brands in the showroom in Mexico City
ASEPRI enters the Mexican market alongside 11 leading Spanish children’s brands thanks to an exclusive showroom event that took place yesterday, Tuesday 26 November, in Mexico City, specifically at the Economic and Commercial Office at Masaryk, 473. Col. Polanco. CDMX, which has strengthened commercial relationships between Spanish brands and VIP Mexican clients.
This initiative has allowed Mexican clients to experience first-hand the collections and designs of the most prominent Spanish children’s fashion, footwear, and baby accessories brands.
In children’s fashion, we featured brands BOBOLI, FOQUE, JULIANA, MAC ILUSIÓN, LILULILA, and the BOBOLI CHIC line.
Representing made in Spain footwear were PISAMONAS and RIA MENORCA.
Lastly, childcare also had its space thanks to BIMBIDREAMS, My Little One by NAÁY, PASITO A PASITO, and WALKING MUM.
Comfort, design, quality, and innovation are some of the qualities highlighted by the Mexican buyers present at the event.
ASEPRI has designed a microsite where you can learn more about all the brands that showcased their products at the showroom in Mexico City.
Guests at the showroom in Mexico City
Regarding the VIP guests at the event, the children’s sector gathered chains of stores, department stores, e-shops, and Mexican importers, and included clients of the calibre of Palacio de Hierro, Liverpool (a department store with 120 shops), Chapur (department stores in Yucatán and Mérida), So Cute de Torreón boutique, the children’s fashion and childcare chain Bodega del Bebé, Bambitas footwear, Comercio Excelente, Baby Luna, Boli Baby Shop, Georgie Boy, or the leading boutique in Mexico, Paty Bueno, among others.
The presence of a significant number of high-calibre guests at the showroom in Mexico City aligns with ASEPRI’s goal in organising this event: to promote Spanish brands and establish relationships in such an interesting market as Mexico.
ASEPRI organised the exclusive showroom in Mexico on 26 November 2024 with the support of ICEX, Generalitat Valenciana, and the Spanish Commercial Office in Mexico, contributing according to their measures to the economic growth of this company, its region, and Spain as a whole.