Are you a brand interested in participating in this event?

Toys Milano 2026 is an international trade fair for the baby products and toy industry, bringing together manufacturers, distributors, and professional buyers looking to discover new collections, market trends, and business opportunities in Italy.

Find out more about the event here.

Who is this event for?

Toys Milano is aimed at baby products and toy brands and companies looking to expand their commercial network, strengthen their market presence among professional buyers, and gain direct access to the Italian market.

Product categories / Sectors

• Baby Care & Nursery Products
• Toys

Target Market

• Italy

Target Audience (approx.)

• Italian and European professional buyers, including independent retailers, retail chains, and department stores.

What does this event offer?

Participating in Toys Milano 2026 provides brands with a valuable commercial platform to showcase their products to a specialised audience, connect with professional buyers, and generate new business opportunities in Italy and international markets.

ASEPRI supports each participating brand throughout the entire process by facilitating participation, promoting Spanish brands, and helping generate real business opportunities.

Benefits for participating brands

• Visibility among professional buyers interested in toys and baby products.
• Opportunity to present new collections to the Italian market.
• Access to the latest industry trends.
• Personalised support and guidance from ASEPRI to maximise your participation.
• Promotion of your brand before and during the event.

Participation options available

• Individual exhibition stand to showcase your products.

Practical information for brands

Participation in Toys Milano 2026 requires prior registration. Full details are available in the ASEPRI participation call.

1. Participation requirements

• Companies legally established in Spain.
• Spanish companies operating in the baby products and toy sectors with an interest in international expansion.
• Complete the online participation application before the deadline.
• Submit the corresponding ICEX financial support application.

2. Participation costs

Participation fees are detailed in the official ASEPRI participation call.

3. Required documentation

• Online ICEX financial support application.
• Toys Milano participation application. Once completed, please send the Toys Milano application to vito.serio@assogiocattoli.it, copying eva@asepri.es.

4. ICEX Call for Applications

Please refer to the current ICEX call for applications and review the official eligibility criteria and requirements.

5. Contact

Eva Segura
📧 eva@asepri.es

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