TOYS Milano 2026

Are you a brand and want to participate in this event?

Toys Milano 2026 is an international fair for the toy and children’s products sector that brings together manufacturers, distributors, and professional buyers interested in discovering new collections, trends, and business opportunities in one of the most dynamic markets in Europe.

Who is this event aimed at?

Toys Milano is aimed at brands and companies in the toy and children’s products sector looking to expand their commercial network, position themselves before professional buyers, and access European and international markets from a strategic exhibition space.

• Type of product / sector:
  • Children’s toys and games
  • Educational and didactic games
  • Entertainment and leisure products for children
  • Accessories and auxiliary products for the children’s universe
• Target market:
  • Europe (focusing on Italy, Germany, France, Spain, United Kingdom)
  • International markets with a presence of European buyers
• Target audience (approx. number):
  • Buyers and decision makers from toy stores, large retailers, and international distributors

Find all the information about the event here.

What do we offer at this event?

Participating in Toys Milano 2026 provides brands with a global commercial platform to showcase their products to a specialised audience, generate contacts with professional buyers, and capture business opportunities in Europe and international markets.ASEPRI supports each brand throughout the process, facilitating participation, access to the fair, and interaction with qualified commercial profiles.

Benefits for participating brands

• Visibility to professional buyers in Europe interested in toys and children’s products.
• Networking with international distributors and industry agents.
• Presentation of collections in a leading exhibition environment.
• Access to updated trends in the toy sector.
• Support and assistance from ASEPRI to maximise your participation.

Available participation modalities

Toys Milano 2026 is organised as a physical fair, with exhibition spaces for brands and formats that allow companies to present their products to buyers and industry professionals.

• Individual exhibition stand to showcase your products.
• Participation with direct commercial contact with buyers.
• Product activation and specific presentations within the space.

Request your registration here. After that, send the TOYS MILANO application to vito.serio@assogiocattoli.it with copy to eva@asepri.es

Practical information for brands

Participation in Toys Milano 2026 requires registration and following the ASEPRI call, as well as logistical management to ensure your presence in Milan during the event.

1. Requirements to participate

• Spanish companies in the toy and children’s products sector interested in international expansion.
• Complete the official participation application available in the ASEPRI call.

2. Costs or investment ranges

• Exhibition spaces, setup, and services according to the rates published in the call.

3. Documentation required for ICEX aid

• Company accreditation documents and declaration of interest according to the requirements of the aid call.

4. ICEX call

Internationalisation aid may be available under the current call; it is recommended to review the official criteria in it.Request ICEX aid and participate in the fair here!

Book your space