TOYS Milano 2026

10

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11 May 2026
Milan, Italy

Toys Milano is one of the leading trade fairs in Europe for the toy and children’s products sector, organised in Milan (Italy) with a professional profile aimed at buyers, distributors, and brands in the toy industry.

TOYS Milano

Information for
brands | exhibitors

I’m a brand

Information for
buyers | visitors

I’m a buyer

Are you a brand interested in participating in this event?

Who is this event aimed at?

Toys Milano is aimed at brands and companies in the childcare and toy sector looking to expand their sales network, position themselves with professional buyers and gain first-hand access to the Italian market

  • Product type / sector: Childcare, baby essentials and toys
  • Target market: Italy
  • Target audience: Italian and European buyers: shops, retail chains, department stores.

Get to know the brands from Spain participating

 

What do we offer at this event?

Taking part in Toys Milano 2026 offers brands a commercial platform to showcase their products to a specialist audience, make contacts with professional buyers and secure business opportunities in Italy and international markets.

ASEPRI supports each brand throughout the entire process, facilitating participation, promoting Spanish brands and fostering real business opportunities.

 

Benefits for participating brands
  • Visibility among professional buyers interested in toys and baby products.
  • Opportunity to present new collections to the Italian market.
  • Access to the latest industry trends.
  • Personalised support and guidance from ASEPRI to maximise your participation.
  • Promotion of your brand

Are you a buyer interested in visiting this event?

Toys Milano 2026 is Italy’s leading trade fair for the toy and baby products industry, designed for professional buyers, distributors, retailers, and decision-makers looking to discover new products, build business relationships, and identify new purchasing opportunities.

What can you expect from this event as a buyer?

As a trade visitor, you will be able to:

  • Access a wide range of childcare products and toys from national and international brands.
  • Identify product trends and new market developments.
  • Contact and meet with specialist manufacturers and distributors.
  • Discover our participating brands

 

Practical information for visitors
  • Dates: 10 and 11 May 2026.
  • Location: Allianz Mico Fiera Milano – Milan, Italy.
  • Opening hours:
    • Sunday 10 May: 9.00–18.30
    • Monday 11 May: 9.00–18.30
  • Registration for trade visitors is available on the event’s official website

 

Why attend this event?

Attending Toys Milano 2026 allows you to:

  • Discover new releases and exclusive products.
  • Identify industry trends.
  • Establish direct business relationships with brands and specialist distributors.

Get your ticket