Are you a brand and want to participate in this event?

Who is this event aimed at?

Baby & Kids Expo Dubai is one of the most important events in the MENA region related to products for babies, toddlers, and families.

• Type of product / sector: Childcare, toys, baby products, textiles, and decoration.
• Target market: MENA and international markets.
• Target audience (approx. number): 450 brands and +17,000 attendees in 2025

ICEX subsidy call

What we offer at this event

ASEPRI facilitates the participation of Spanish brands, supporting them throughout the process to maximise presence, contacts, and commercial results obtained at the fair. Additionally, we have an agreement with the fair to maintain the economic rate in the pavilion. Participating in Baby & Kids Expo Dubai 2026 offers you the opportunity to position your collection of children’s products in a highly professional business environment, focusing on trends, innovation, and current commercial needs.

Benefits for participating brands

• Visibility to buyers and professionals in the children’s sector from around the world.
• Business opportunities with international distributors, agents, and retailers.
• Support in management of participation from ASEPRI.
• Preferential rates and economies of scale.
• Personalised advice from the ASEPRI team.

Available participation modalities

The Baby & Kids Expo Dubai 2026 is organised in a physical format with exhibition spaces adapted to the needs of each brand.

Forms of participation:

• ASEPRI Pavilion – Brand Spain: Participating companies in the ASEPRI Pavilion, with a joint image and identifying decoration FROM SPAIN, in a common space that enhances the visibility of the Spanish offer.
• Individual: a space assigned by the fair organisers

Practical information for brands

1. Requirements to participate

• Legally established Spanish company in the childcare or baby products sector.
• Company with export capacity.
• Confirm your participation through the ASEPRI application. Once confirmation is received, the team will contact you to inform you about the next steps.

2. Costs or investment ranges

• Shell Scheme (min. 9 m²) 515 $ → ≈ 474 € / m² Rear and side walls, sign/fascia, carpet, lighting
• Space Only – One Level (min. 12 m²) 470 $ → ≈ 432 € / m² Space only, general cleaning
• Show Ready – With Graphics 650 $ → ≈ 598 € / m² Includes walls, fabric graphics, sign and lights (no furniture)
• For design decoration: 350 euros /m2 – 9m2: 3 chairs, 1 table, bin, light, general decoration, coat rack/shelf, socket and graphic
• ICEX aid 30% (space rental and decoration)
• MANDATORY fair expenses (included in the pavilion):

*Service Fee: 490 $ → ≈ 451 € (security, emergencies, insurance)*Registration Fee: 280 $ → ≈ 258 € (registration and local management)

Participation application and ICEX aid here!

If you wish to participate individually, do not forget to register here and resend to eli@asepri.es.