What does a children’s brand need to move from selling in Spain to building a solid presence in other markets? The internationalisation of Spanish fashion brands does not depend solely on having strong collections. It requires selecting the right markets, understanding professional buyers, generating commercial contacts and maintaining a consistent promotional strategy over time.
For manufacturers and companies in the children’s sector, international trade fairs, B2B initiatives and the support of specialist organisations such as ASEPRI make it easier to approach distributors, agents, boutiques and international retail chains with a better-prepared commercial proposition.
Internationalisation Strategies for a Children’s Brand
Before investing in a foreign market, it is important to determine where real opportunities exist. Factors such as positioning, price level, production capacity, sales channels and differentiation all influence the choice of each target market.
This planning is particularly important for Spanish fashion brands, which compete internationally through attributes such as design, quality, specialisation and the ability to develop differentiated product propositions.
For this reason, a trade fair should be understood as part of a broader commercial strategy: advance preparation, identification of buyers, meetings during the event and structured follow-up afterwards.
BKS+FIMI 2027, a Key Event for Driving International Business
Within this strategy, BabyKid Spain + FIMI 2027 occupies a particularly important place. The seventh edition will take place from 20 to 22 January 2027 at Feria Valencia and will bring together children’s and teen fashion, footwear, accessories, childcare products, toys, decoration and other categories from across the children’s sector.
Co-organised by Feria Valencia and ASEPRI, the event is designed as a professional environment for presenting collections and connecting with national and international buyers. The wide range of categories on offer also helps attract different profiles of retailers, agents and distributors.
For a Spanish company, preparing for BKS+FIMI 2027 well in advance makes it possible to establish specific commercial objectives and turn the trade fair into a genuine internationalisation platform.
BEBE Paris and Kind + Jugend: Presence in European Markets
The international calendar also provides opportunities to maintain direct contact with other markets. BEBE Paris, taking place on 28 and 29 September 2026 at the Parc Floral de Paris, brings together manufacturers, distributors, retailers and professionals from the children’s sector, with particular relevance for France and French-speaking markets.
ASEPRI also took part in Kind + Jugend in Cologne this September, supporting Spanish companies through the “Baby & Kids Products from Spain” pavilion. In addition, it will be present at Baby Expo Dubai from 22 to 24 October.
ASEPRI Book MX: Bringing Spanish Brands Closer to Mexican Buyers
International activities do not end with trade fairs. One particularly relevant initiative is ASEPRI Book MX, a new commercial promotion tool designed to position the Spanish children’s product offering in Mexico.
For companies, this type of initiative helps extend commercial visibility, present their proposition to potential buyers and support prospecting efforts in a strategic market.
Brands interested in taking part can consult the specific ASEPRI Book MX call for participation, which outlines the initiative and the different participation options available.
International Diagnosis and Institutional Support from ASEPRI
Internationalisation also means deciding where not to invest. For this reason, ASEPRI offers an international diagnosis service designed to assess a company’s current situation, identify products with potential, evaluate competitiveness and explore possible markets before defining an action plan.
ASEPRI also acts as a representative of the sector in its dealings with organisations such as ICEX Spain Trade and Investment and IVACE International, strengthening the representation of companies and facilitating access to information, initiatives and support mechanisms linked to internationalisation.
In this way, Spanish fashion brands can combine diagnosis, promotion, institutional support and direct contact with buyers in order to structure their international growth more effectively. Contact us and let us help you grow!
Frequently Asked Questions About the Internationalisation of Children’s Fashion Brands
Why Is Internationalisation Important for Spanish Children’s Fashion Brands?
Internationalisation allows companies to diversify their markets, reduce dependence on domestic demand and expand their network of professional customers.
For Spanish fashion brands, it also provides an opportunity to take advantage of recognisable strengths such as design, quality, specialisation and adaptability. However, selling internationally requires analysing each destination, selecting the right channels and understanding the needs of distributors, agents and retailers.
It is not simply a matter of attending trade fairs, but of building a sustained strategy. Tools such as ASEPRI’s international diagnosis service help companies assess their starting point, identify priority markets and organise commercial activities before investing in international promotion.
Why Is BKS+FIMI 2027 Important for a Children’s Brand?
BKS+FIMI 2027 will take place from 20 to 22 January 2027 at Feria Valencia and will bring together children’s fashion, footwear, childcare products, toys, decoration and other categories from across the children’s sector.
For a brand, this format makes it possible to present collections to national and international buyers, establish new contacts and identify commercial opportunities within the same professional environment.
The event is co-organised by Feria Valencia and ASEPRI and includes tools and programmes focused on B2B business development.
Setting clear objectives, selecting priority buyers and planning post-event follow-up can turn participation in the fair into a commercial initiative with continuity and the potential to generate measurable returns for the company.
What Does ASEPRI’s International Diagnosis Service Involve?
ASEPRI’s international diagnosis service helps analyse a company’s situation before it begins or strengthens its expansion into foreign markets.
The service assesses its positioning, capabilities, products with potential, target markets and strategic needs in order to define a realistic action plan.
This type of diagnosis is particularly useful for companies that are uncertain about which countries to prioritise, which channels to develop or which commercial activities are likely to deliver the greatest value.
The objective is to reduce improvisation and direct resources towards opportunities that are consistent with the company’s capabilities. ASEPRI complements this work with guidance, sector expertise and connections with specialised international buyers, distributors and agents.
What Is ASEPRI Book MX and What Does It Offer Companies?
ASEPRI Book MX is a commercial promotion initiative designed to increase the visibility of Spanish children’s products in Mexico, a strategic market for the internationalisation of the sector.
For participating brands, it provides an additional way to present their proposition to potential buyers and strengthen their positioning without relying exclusively on physical attendance at a trade fair.
This type of tool helps maintain promotional activity between in-person events and supports the company’s ongoing commercial efforts.
Brands interested in participating can consult the specific ASEPRI Book MX call for further information about the conditions, format and clearly defined commercial objectives of the initiative.
What Role Does ASEPRI Play in Relation to ICEX and IVACE International?
ASEPRI acts as an industry representative and supports companies in their relationship with organisations linked to internationalisation, including ICEX Spain Trade and Investment and IVACE International.
This role helps communicate the needs of the sector, provide access to information about support programmes and coordinate collective initiatives designed to strengthen the international presence of Spanish companies.
The association also organises trade fairs, showrooms, trade missions and B2B meetings, while offering diagnostic and advisory services.
For an SME, this combination of institutional representation, specialist knowledge and commercial initiatives can help structure an international strategy with better information, stronger coordination and greater follow-up capacity.