The Fortezza da Basso in Florence once again hosts the iconic children’s fashion fair Pitti Bimbo, from 17 to 19 January 2024. This event is projected as the epicentre of future trends for the world of children’s and family fashion.
- ASEPRI promotes the participation of 8 associated Spanish brands exhibiting at this 98th edition of the fair with a significant marketing, communication, and social media campaign aimed at buyers and distributors.
- Pitti Bimbo 2024 promises to be an unparalleled showcase for exploring the future of children’s fashion and family life, bringing together the best of creativity, innovation, and timeless traditions.
- Our next stops will be BabyKid Spain + FIMI Valencia (25-27 January), INDX Birmingham (28,29 January) and CHILDREN FASHION NY (11,12 February).
Under the slogan “PITTITIME”, this edition of Pitti Immagine Bimbo no. 98 is a window into the future of children’s fashion, highlighting sustainability, bespoke tailoring, and new trends. Bringing together prominent brands from around the world, the fair anticipates the trends for the Autumn/Winter 2024-2025 season and a selection of lifestyle proposals for the little ones.
Pitti Bimbo is characterised by its wide range of brands, from classic styles to sporty ones, including the most avant-garde and contemporary. Additionally, this January edition highlights the use of sustainable materials, bespoke garments, and welcoming environments. It also emphasises the search for traditional values, quality, and excellence, along with a greater concern for sustainability.
ASEPRI promotes in this edition the participation of 8 associated Spanish brands: CANADA HOUSE, CÓNDOR, IGOR, JULIANA, MARAE KIDS, MI LUCERO, PISAMONAS and SIENA HAIR ACCESSORIES, with a promotional action consisting of a significant marketing, communication, and social media campaign aimed at international buyers and distributors. SEO and SEM positioning campaign and a microsite on our website with information about the brands, types, and image gallery.
The brands are divided into 2 different pavilions: 100%Bambino, featuring Canada House, Cóndor, Igor, Juliana, Marae Kids, Pisamonas, and Siena Hair Accessories, and KidsLab with the participation of Mi Lucero.
The brands will present collections of classic, contemporary, and sophisticated children’s fashion. They will reflect the diversity and unique style that characterises Spanish children’s fashion and footwear. Additionally, new formats such as “Speed Dates” will be introduced, providing companies the opportunity to meet with press and buyers.
Pitti Bimbo 2024 promises to be an unparalleled showcase for exploring the future of children’s fashion and family life, bringing together the best of creativity, innovation, and timeless traditions.
This edition will feature brands of Spanish manufacture such as Siena hair accessories, a reference brand for hair adornments, hats, and fashion accessories, also great specialists in the ceremony and communion sector; We will once again have the participation of Juliana, a brand with a romantic and bohemian style offering artisanal baby fashion clothing specialising in knitwear made in Spain; Marae Kids with its renowned jackets and coats made entirely in Spain and worn by royalty from various European countries, and Mi Lucero, a brand with over 40 years of experience in children’s knitwear fashion.
Regarding made in Spain footwear, they will showcase their new collections from Igor, a reference in wellies, comfortable, colourful, and high-quality footwear, and Pisamonas, the online children’s footwear brand with shoes and accessories for all tastes and styles, made in Spain and with an unbeatable quality-price ratio.
Condor, a company specialised in socks and tights with over 125 years of experience in the sector, internationally recognised and with 100% national production.
We also have the participation of brands with youthful and sporty styles such as Canada House with collections aimed at modern, innovative families, sensitive to fashion and well-made things, created from the heart.
Our brands primarily focus on international markets and present their new collections and innovations at highly influential international events such as Pitti Bimbo Florence, with buyers from the most important Italian and international department stores, experimental shops, and boutiques, as well as online retailers who have already confirmed their presence at this international benchmark event.
ASEPRI will once again be present at the fair with its promotional corner main pavilion, ground floor, end of corridor E stand 20, with information on all participating Spanish brands, and all actions and news from the children’s products sector.
Our next stops will be BabyKid Spain + FIMI Valencia (25 to 27 January 2024); INDX Birmingham (28,29 January), once again betting on the UK as a key market to increase sales of Spanish children’s brands, and we will conclude with CHILDREN FASHION NY (11 and 12 February), a new American fair aimed at buyers from the best specialised stores, boutiques, and the most select department stores with European style exhibitors.
Regarding the BabyKid Spain + FIMI 2024 fair, the event increases its surface area, registrations, and number of exhibiting brands. In its 4th edition, it has expanded its exhibition area to 25,000m2; it will host nearly 500 registered VIP foreign buyers from 40 countries and the presence of 455 exhibiting brands in fashion, footwear, childcare, and toys, 20% more exhibitors than in 2023.
83 companies associated with ASEPRI participate, representing 266 brands from the children’s universe that will be present at this event, positioning itself as one of the strongest in the landscape of European fairs.
ASEPRI begins the year revving up the engines of internationalisation in the children’s products sector with more energy than ever and betting on increasing the international turnover figures of Spanish brands.
