In an increasingly competitive global market, achieving presence abroad is not just an opportunity but a necessity for brands looking to grow. Spanish companies in the children’s sector, represented by ASEPRI, have demonstrated that well-planned internationalisation boosts visibility, reputation, and sales in new markets.
Strategies for making the international leap
The internationalisation process begins with a solid strategy that combines market analysis, brand positioning, and cultural adaptation.
Some key steps include:
- Participating in specialised international fairs, where buyers and distributors seek new partners.
- Unifying brand identity and communication, maintaining consistency with Spanish values and style.
- Betting on sustainability and innovation, two factors increasingly valued by international markets.
- Strengthening digital presence, with multilingual websites and social media adapted to different audiences.
Fairs, missions, and actions: the engines of external promotion
ASEPRI promotes the international projection of its member companies through fairs, trade missions, and external promotion programmes. These spaces allow:
- Connecting with new distributors and international agents.
- Understanding global trends in children’s fashion, childcare, and products for children.
- Promoting the image of brand Spain as a benchmark for design, quality, and trust.
The main meeting point for the sector is BabyKid Spain + FIMI, the major professional fair organised in Valencia, where buyers, distributors, and leading brands from around the world gather each year. This event has established itself as a strategic business and visibility platform for Spanish companies in the children’s sector.
Additionally, ASEPRI participates in other key meetings such as Kind + Jugend (Germany) or Baby Expo Dubai, which open doors to European, Asian, and Middle Eastern markets.
Brands also have international showrooms driven by ASEPRI and the companies themselves, providing a direct opportunity to showcase their collections and strengthen business relationships with strategic partners.
Success stories: Spanish brands conquering the world
Companies within the ASEPRI ecosystem already have a presence in European, Latin American, and Asian markets. Their success lies in combining design, sustainability, and authenticity, along with the institutional support that ASEPRI provides through its international support network.
Internationalisation with purpose
More than an economic goal, presence abroad reinforces the vision of a united, innovative, and sustainable sector. ASEPRI supports companies in their expansion process, helping them to consolidate strong relationships with international partners and to represent the excellence of Spanish children’s products worldwide.
Frequently Asked Questions (FAQs)
What benefits does internationalisation bring to brands?
It increases visibility, diversifies markets, improves competitiveness, and strengthens the brand globally.
How can I participate in trade missions or international fairs?
ASEPRI organises and promotes sectoral missions and fairs. Member companies can register directly through their website or contact the internationalisation team.
Which ASEPRI sectors participate internationally?
Children’s fashion, childcare, children’s footwear, and products related to childhood
Discover how ASEPRI boosts the international presence of Spanish brands in the children’s sector.