February 12, 2024

We kick off 2024 with a touch of Spain at Pitti Bimbo Florence

The Fortezza da Basso in Florence will once again host the iconic Pitti Bimbo children’s fashion fair from January 17-19, 2024. This event is projected as the epicenter of future trends for the universe of children’s and family fashion.

  • ASEPRI is promoting the participation of 8 associated Spanish brands exhibiting at this 98th edition of the fair with a major marketing, communication and social media campaign aimed at buyers and distributors.
  • Pitti Bimbo 2024 promises to be an unparalleled showcase for exploring the future of children’s fashion and family life, bringing together the best of creativity, innovation and timeless traditions.
  • Our next stops will be Babykid Spain + FIMI Valencia (25-27 January ), INDX Birmingham (28,29 January) and CHILDREN FASHION NY (11,12 February)

Under the slogan “PITTITIME”, this edition of Pitti Immagine Bimbo No. 98 is a window into the future of children’s fashion, highlighting sustainability, tailoring and new trends. Bringing together leading brands from around the world, the fair previews the trends for the Fall/Winter 2024-2025 season and a selection of lifestyle proposals for the little ones.

Pitti Bimbo is characterized by its wide range of brands, from classic to sporty styles, including the most avant-garde and contemporary. In addition, this January’s edition highlights the use of sustainable materials, tailor-made garments and cozy atmospheres. It also highlights the search for traditional values, quality and excellence, as well as a greater concern for sustainability

ASEPRI promotes in this edition the participation of 8 Spanish associated brands: CANADA HOUSE, CÓNDOR, IGOR, JULIANA, MARAE KIDS, MI LUCERO, PISAMONAS and SIENA HAIR ACCESSORIES, with a promotional action consisting of an important marketing, communication and social media campaign aimed at international buyers and distributors. SEO and SEM positioning campaign and a microsite on our website with information about the brands, typologies and image gallery.

The brands are divided into 2 different pavilions: 100%Bambino, with the presence of Canada House, Condor, Igor, Juliana, Marae Kids, Pisamonas and Siena Hair Accessories and KidsLab with the participation of Mi Lucero.

The brands will present collections of classic, contemporary and sophisticated children’s fashion collections. They will reflect the diversity and unique style that characterizes Spanish children’s fashion and footwear.

In addition, new formats will be presented, such as “Speed Dates”, giving companies the opportunity to meet with press and buyers.

Pitti Bimbo 2024 promises to be an unrivaled showcase for exploring the future of children’s fashion and family life, bringing together the best of creativity, innovation and timeless traditions.

This year’s edition will feature Spanish brands such as Siena hair accessories, reference brand of hair accessories, hats and fashion items and great specialists also in the ceremony and communion sector; We will once again count with the participation of Juliana, romantic and bohemian style brand that offers handcrafted baby fashion clothing, specialists in knitwear made in Spain.; Marae Kids with its renowned jackets and coats made entirely in Spain and worn by the royalty of several European countries, and Mi Lucero  a brand with more than 40 years of experience in knitted children’s fashion.

As for footwear made in Spain, they will show their new collections. Igor, comfortable, colorful, high quality and comfortable footwear, and Pisamonas, the online footwear brand for children with shoes and accessories for all tastes and styles, made in Spain and with an unbeatable value for money..

Condor, company specialized in socks and tights with more than 125 years of experience in the sector, internationally recognized and with 100% national production.

We also have the participation of brands with a youthful and sporty style, such as Canada House  with collections aimed at modern, innovative families, with a sensitivity for fashion and things well done, created from the heart.

Our brands focus mainly on international markets and present their new collections and novelties at influential international events such as Pitti Bimbo Florence, with buyers from the most important Italian and international department stores, experimental stores and boutiques, as well as online retailers who have already confirmed their presence at this international reference event.

ASEPRI will once again be present at the fair with its promotional corner in the main pavilion, first floor, end of corridor E stand 20, with information on all participating Spanish brands, and all the actions and news from the children’s products sector.

 Our next stops will be Babykid Spain + FIMI Valencia (25 to 27 January 2024); INDX Birmingham (28,29 January), betting once again on the UK as a key market to increase sales of Spanish children’s brands, and we will finish with CHILDREN FASHION NY (11 and 12 February), a new trade fair for Spanish brands. A new American trade fair, aimed at buyers from the best specialized stores, boutiques and specialized stores, boutiques and the most select department stores with European style exhibitors.

As for the BabyKid Spain + FIMI 2024 fair, the event has increased its surface area, registrations and number of exhibiting brands. In this, its 4th edition, it has increased its exhibition area to 25,000m2; it will be visited by nearly 500 foreign VIP buyers already registered from 40 countries and with the presence of 455 exhibiting brands of fashion, footwear, childcare and toys, 20% more exhibitors than in 2023.

83 companies associated with ASEPRI will participate, representing 266 brands of the children’s universe that will be present at this event, positioning itself as one of the strongest in the panorama of European fairs.

ASEPRI starts the year starting the engines of the internationalization of the children’s products sector with more energy than ever and betting on increasing the international turnover figures of Spanish brands.