How to Set Up Your Children's Fashion Franchise
Starting your own children’s fashion franchise can be an exciting and profitable venture. This sector combines the stability of the children’s clothing market with the advantages of a proven business model backed by an established brand. At Asepri, we facilitate this process and help you connect with other franchises.
How to Start a Children’s Fashion Franchise: Types of Customers
Starting a children’s fashion franchise requires understanding the business and market, as well as knowing your customers thoroughly. Identifying and understanding the different types of customers will allow you to adapt your marketing, sales, and service strategies to meet their needs effectively.
Therefore, before starting a children’s fashion franchise, you should focus your business and, most importantly, determine whom to target. In this sector, there are different types of customers such as:
- First-time parents: They are young parents, usually between 20 and 35 years old, looking for high-quality and safe clothing for their first children. They are willing to spend more on products they consider essential and of high quality.
- Experienced parents: They have one or more children and are familiar with children’s clothing needs. They seek good value for money and durable garments.
- Grandparents and family members: They often buy children’s clothing as gifts for their grandchildren, nieces, nephews, or other children in the family. They look for attractive and high-quality garments.
- Eco-conscious buyers: Concerned about the environmental and social impact of their purchases. They prefer organic, sustainable, and fair-trade products. They are willing to pay more for such items.
- Digital customers: They prefer to shop online and seek convenience. They use the internet to compare prices and read reviews before making a purchase.
- Trend seekers: They are interested in the latest children’s fashion trends. They follow fashion blogs, influencers, and social media to stay up to date.
Learn How to Start Your Children’s Fashion Franchise at Babykid Spain + FIMI
The Babykid Spain + FIMI Fair is a meeting point for professionals in the sector. The next edition will take place from January 22 to 24, 2025, in Valencia, and Asepri will be present with the goal of giving its members the opportunity to showcase their products on an international stage.
This is the perfect opportunity to learn more about how to start your children’s fashion franchise. For this, we encourage you to visit Asepri’s meeting point, where you will get all the information you need and meet other industry peers and franchise owners. Don’t miss this chance!
Presence at Showroom Mexico with Your Children’s Fashion Franchise
By starting your children’s fashion franchise and joining Asepri as a member, you will be able to participate in numerous international events to gain visibility. One example of this is the opportunity presented to children’s fashion brands with the Baby and Kids Products from Spain Showroom Mexico.
This event will take place on November 26 of this year, and thanks to the support of ICEX, brands and franchises associated with Asepri will be able to showcase their fashion, childcare, or footwear products in Mexico City. A professional meeting that will boost Asepri-associated franchises that you can join and collaborate with their brands.
Mac Ilusion
Mac Ilusion has over half a century of experience in manufacturing and distributing children’s and baby clothing and accessories. With their “Aguamarina” collection, they offer seamless garments, knitted for infants and babies, ensuring the comfort and health of the little ones.
Boboli
Boboli is a children’s clothing brand with over 40 years of history. Their main goal is to create clothing designed for children, focusing on comfort, color, quality, and durability. In Mexico, they will offer the Spring-Summer 2025 collection, featuring colorful garments.
Lilulila
Lilulila is the first Spanish brand specializing in baby clothing made from bamboo. They offer very soft bamboo pajamas and rompers, as well as baby basics using the softest and most delicate bamboo.
Juliana
Juliana stands out for its children’s fashion for babies from 0 to 48 months. The brand’s products include sets, dresses, bodysuits, pajamas, pants, shorts, coats, blankets, shawls, and scarves.
Pasito a Pasito
Pasito a Pasito is a leading Spanish brand in baby equipment. With over 20 years dedicated to the world of babies, they offer products that seek functionality, elegance, harmony, distinction, and differentiation, using the best materials.
Walking Mum
Walking Mum is an urban and sporty brand of bags and stroller covers
designed for modern and dynamic mothers. They offer exclusive designs, the best quality, and very competitive prices.
NAÁY
NAÁY specializes in formulating cosmetic products that really work, respect your body, and also respect the environment. They will be present in Mexico with My Little One by NAÁY, a functional ecological cosmetics brand, with over 20 years of experience in the sector.
Ria Menorca
Ria Menorca is a franchise dedicated to the artisanal manufacture of “abarcas” sandals. They will present their ECO collection and the “respectful or barefoot Menorcan sandals” collection, respecting the natural shape of the foot.
Pisamonas
Pisamonas offers footwear with an excellent price-quality ratio. They stand out for a dazzling line that captures the essence of summer with bright touches and vibrant colors, as well as cheerful prints.
Discover the Best Spanish Children’s Brands with the Digital Book 2024!
If you want to discover more Spanish children’s brands, from Asepri we recommend our newly published Digital Book 2024. Under the slogan “Love Family“, we present 21 Spanish brands offering a wide variety of products for babies and children. All of them stand out for their high quality and the safety of their materials. Don’t miss it! Contact us if you want more information!
