February 15, 2024

ASEPRI presents data on the children's products sector 2022 and forecast 23-24

ASEPRI, National Association of Children’s Products from Spain, presents the latest turnover data for the sector: childcare, fashion, footwear and related products.

  • The children’s products sector grows in 2022 and its turnover increases by 9% to reaching 1,221 million euros
  • Exports account for 52% of the total turnover of the children’s products sector, and Europe, with a 63% share of total exports, continues to be the main destination, although sales to non-European countries are increasing.
  • Domestic sales account for 48% of total sales.
  • In 2023 and 2024, revenue growth in the children’s products sector is estimated at 3% and 2.8%, respectively.
  • By 2022, the online channel will represent 14% of industry sales and remains a strategic digital element for companies.

Turnover of the children’s products sector

The children’s products sector closed the year 2022 with a 9% growth, after reaching a turnover of close to 1,221 million euros.

In 2022, the sector has continued to recover from the sharp downturn caused by the pandemic.

The last few years have been marked by a complex international context. Geopolitical conflicts are a risk factor, with a strong impact on energy markets and global economic activity, and with an effect on national economies.  To this situation, we must add the complications arising from the low birth rates in our country.

As recovery is achieved, moderate growth in the sector is expected. Growth is estimated at 3% in 2023 and 2.8% in 2024.

The annual inflation rate, which remained high in 2022 at 5.7%, declines to 3.1% in 2023 and is estimated to reach 3.5% in 2024.

In 2022, hiring in the labor market increased by 3.6%.

International Turnover

In 2022, the export of the children’s products sector reaches 52% of the sector’s total turnover.

By subsectors:

  • Children’s fashion and footwear companies export 55% of total children’s fashion and footwear turnover.
  • Childcare companies export 41% of total childcare turnover.

The countries of the European Union, with 63% of total international sales, are the main destination of exports in the children’s products sector. The largest exports are to Italy, Portugal, France, Greece and Germany.

Exports to other countries reach 37%, the most relevant countries being: United Kingdom, Mexico, United States, Colombia, and United Arab Emirates.

National Turnover

The domestic market, which has been losing weight in recent years, will experience a slight upturn in 2022, reaching 48% of revenues, mainly due to the increase in sales of children’s fashion.

Online channel

The online channel remains a strategic digital element for companies to achieve sales and positioning objectives.

In 2022, the online channel concentrates 14% of the sector’s sales, while its weight was 16% in 2021. A recovery of sales in the physical store is observed, while maintaining the importance of online sales.

Data from BabyKid Spain + FIMI 2024 fair

As for the BabyKid Spain + FIMI 2024 fair, the event has increased its surface area, registrations and number of exhibiting brands. In this, its 4th edition, it has increased its exhibition area to 25,000m2; it will be visited by nearly 500 foreign VIP buyers already registered from 40 countries and with the presence of 469 exhibiting brands of fashion, footwear, childcare and toys, 20% more exhibitors than in 2023.

82 companies associated with ASEPRI will participate, representing 267 brands of the children’s universe that will be present at this event, positioning itself as one of the strongest in the panorama of European fairs.

ASEPRI starts the year starting the engines of the internationalization of the children’s products sector with more energy than ever and betting on increasing the international turnover figures of Spanish brands.