ASEPRI presents at Pitti Bimbo its Digital Book "FAMILY" I Love You

- We presented our new Spring/Summer 2025 digital book for the first time at Pitti Bimbo, with the participation of 21 Spanish children’s fashion, children’s footwear and childcare brands.
- With the slogan FAMILY, I LOVE YOU, we establish a digital communication and promotion strategy for the brands aimed at the sector’s target markets through a digital environment.
- ASEPRI promoted the presence of 10 Spanish brands at Pitti Bimbo with a major marketing, communication and social media campaign aimed at buyers and distributors.
Pitti Bimbo is one of the leading international trade fairs for children’s fashion. With the support of ICEX (Spanish Institute for Foreign Trade), ASEPRI participated in this 99th edition of the fair held in Florence from 19 to 21 June.
Aimed at both retail chains and private shops, department stores, agents and importers, it has a high segment of the international scene.
This year’s new theme was PITTI LEMON. Its ability to connect reality with the world of dreams has led it to imagine the lemon as a plump yellow submarine from whose porthole you can take a look at all the Pitti Bimbo novelties.
In this refreshing environment, ASEPRI promoted the participation of 10 Spanish member brands with a major marketing, communication and social media campaign aimed at international buyers and distributors. SEO and SEM positioning campaign and a microsite on our website with information about the brands, typologies and image gallery.
Pitti Bimbo is characterised by its wide range of brands and styles, with this year’s participating Spanish brands standing out for their high quality, freshness and great design.
Mi Lucero, Juliana, Canada House, Yatsi, Fina Ejerique and Koku Factory showed their latest children’s fashion garments. All brands combine comfort and high-quality materials with attractive designs that reflect current trends.
Likewise, Siena Complementos presented its wide range of hair accessories for girls. As for children’s footwear, leading brands such as Pisamonas, Igor and Gioseppo presented their new collections of comfortable, high-quality shoes.
ASEPRI digital BOOK. The best international promotion tool to open new markets.
We presented our new Spring/Summer 2025 digital book for the first time at the event, with the participation of 21 Spanish children’s fashion, children’s footwear and childcare brands.
With the slogan FAMILY. I LOVE YOU; we are going to establish a digital communication and promotion strategy for the brands aimed at the sector’s target international markets through a digital environment. This is an online tool that gives visibility to the brands in the children’s products sector, boosting their brand image.
We are going to carry out an important communication campaign through a specialised digital agency: Reels, and seasonal videos for dissemination on INSTAGRAM, FACEBOOK and YOUTUBE channels and social networks.
21 Spanish brands are participating in this new edition of the Book:
Abel & lula – Biomecanics – Bigtoes – Garvalin – Foque- Javilar Kids- Juliana- Mac Ilusión- Mayoral – Mimaar – Miniland – My Baby Mattress – Naáy – Nines d´Onil – NU – Paz Rodríguez – Siena Complementos – Soft and Fun – Suavinex- Tartaleta – Tutto Piccolo
FAMILY. I LOVE YOU
At ASEPRI, we are aware that the concept of family has been evolving considerably, as new realities have emerged and society has been adapting until the term family diversity comes into play, whose demand for our products is evident.
Once again, our ASEPRI BOOK Baby & Kids Products from Spain 2025 familiarises us with proposals that enhance the colourful harmony, diversity and creativity of Spanish fashion and childcare collections, combining tradition and innovation in a digital tool that will give greater visibility to the children’s products sector, boosting its sales and promotion in international markets.
“ASEPRI participates in the children’s fashion fair PITTI BIMBO edition June 2024 held in Italy and has had the support of ICEX and Generalitat Valenciana, having contributed to the economic growth of this company, its region and Spain as a whole”.
With the support of: