- Asepri is launching the new KIDS’ WORLD SPAIN VIRTUAL SHOWROOM with children’s brands from Spain and international buyers/distributors from Asia. This initiative is part of the new digital international action plan.
- A custom event exclusively for select target clients from the markets of China, Southeast Asia, South Korea, Taiwan, Japan, Hong Kong and Russia
- A digital event coinciding with the creation of a new, private space on our website created specifically for online international events and which will facilitate business meetings between sector companies and potential international clients.
(Valencia 15-10-2020). ASEPRI has designed a digital international action plan adapted to the new normal. Under the slogan SUMA CON ASEPRI ONLINE, these actions will enable children’s fashion and childcare brands from Spain to reach international markets using various online promotional tools. For this purpose, we have developed a BUYERS AREA, a private, restricted-access space for certified buyers from target markets.
ASEPRI launches its VIRTUAL Showroom for brands from Spain and international buyers and distributors from Asia: KIDS’ WORLD SPAIN VIRTUAL SHOWROOM to explore markets, facilitate trade agreements and promote the childcare, fashion and footwear sectors.
A custom event exclusively for select target clients from the markets of China, Southeast Asia, South Korea, Taiwan, Japan, Hong Kong and Russia.
After cancelling the presence-based showroom scheduled for last March, we are refocusing this action with an online version. A digital event coinciding with the creation of a new, private space on our website created specifically for virtual international meetings between Spanish sector companies and clients from all the continents.
Active from today until 30 November, 30 brands specialising in children’s products will take part in the event:
ABEL&LULA, AMAYA FASHION FOR KIDS, BABIDU, BABY MONSTERS, BABYAUTO, BIMBI DREAMS, BIOMECANICS, BOBOLI, CONGUITOS, ECUS KIDS, JAVILAR KIDS, KOKUFACTORY, LAPEPPA MODA INFANTIL, LOSAN, MAC ILUSIÓN, MARAE KIDS, MAYORAL, MAYORAL NEW BORN, MICUNA, MY BABY MATTRESS, NINES D’ONIL, PAZ RODRIGUEZ, PETIT ALO, PISAMONAS, RIA MENORCA, SONATA, TUTTO PICCOLO, UZTURRE U-BABIES and WAWALAND
VIP guest clients include the great Central department store from Thailand with 23 stores, childcare chain store and distributor Efolium, which has 300 stores in South Korea, the LLC Family chain from Russia, Yata department store with 3 sites in Hong Kong, Tatakismaya and BHG department stores from Singapore, with a total of 29 centres and major importers of high-end European brands, Japanese distributors and agents such as Dadway with 30 stores, Casarich and Mimba from Japan and Besbon from Taiwan, and many more.
This new Showroom will have files on each company, brand video presentations, texts describing the philosophy and inspiration for new collections, an image gallery, lookbook presentation, B2B access for each brand and an online contact form. Access will be restricted to certified Asian clients who will have a password to log into the platform.
ASEPRI will also coordinate client/brand contacts and prepare an agenda by brand with potential Asian clients interested in their products, in addition to a major online communication, PR and promotion campaign.
This new action organised by ASEPRI allows children’s product brands from Spain to promote their products and collections in various markets at a competitive price.
In recent years ASEPRI has also been developing its own international brand KIDS’ WORLD SPAIN, which has led to major projects such as the first Kids’ World Spain Showroom, spaces at international fairs like Kind & Jugend with its Kids’ World Spain Hall, and a communication and promotion tool for children’s fashion, footwear and childcare at international events, the Kids’ World Spain Lookbook. In other words, a whole range of possibilities for brands that lend special significance to the world of children/babies and set out to conquer the world under the umbrella of the #KIDSWORLDSPAIN brand.
With this in mind, ASEPRI has invested in communication and one of the first steps was to enable a new communication channel to reach international buyers: the @kidsworldspain instagram account, which will be reinvented over the coming days thanks to the Press&Co communication agency so brands from Spain can receive support from ASEPRI to reach buyers worldwide.
Follow us on our official social media accounts:
corporate INSTAGRAM account for Spanish target groups: https://www.instagram.com/asepri_spain/
International INSTAGRAM account https://www.instagram.com/kidsworldspain/
Asepri organises the Virtual Showroom for Asian buyers with support from ICEX Spain Exports and Investments as part of the 2020 Sector Plan