ASEPRI lands in Mexico thanks to their showroom in Mexico City

• ASEPRI organises its first showroom in Mexico City, with the support of the Spanish Commercial Office in Mexico and ICEX Spain Export and Investment.
• An exclusive showroom with 11 leading Spanish children’s brands in the sector that have successfully shown their new collections to an important group of Mexican VIP clients.
• Major buyers such as Liverpool, Palacio del hierro, la Bodega del bebé or Chapur, among the guests at the event.
• Mexico, the second most important market for Spanish children’s fashion and footwear exports, is a great opportunity for Spanish children’s brands.

(Valencia on 27/11/2024). ASEPRI, with the support of the Spanish Trade Office in Mexico and ICEX España Exportación Inversiones, held its first showroom in Mexico City yesterday 26th November, with the aim of promoting and generating business opportunities for Spanish children’s brands.

Mexico, the second most important market for Spanish children’s fashion and footwear exports, is a great opportunity for brands in the sector. It currently leads international sales in the non-European market, with a 9% share.

Mexico is of great importance for Spanish fashion because, as well as being one of the main clients, it is the gateway for the country’s operators to the American continent. The international expansion of Spanish brands often involves opening in the country’s department store complexes, such as the Palacio de Hierro department store, where brands such as Boboli, Foque, Igor and PAZ Rodríguez operate, or Liverpool, with the presence of the Tutto Piccolo and Mayoral brands.

Brands participating in the showroom in Mexico City

ASEPRI lands in the Mexican market with the help of 11 leading Spanish children’s brands in the sector thanks to an exclusive showroom event that took place yesterday, Tuesday 26 November, in Mexico City, specifically at the Economic and Commercial Office at Masaryk, 473. Col. CDMX and that has allowed to strengthen the commercial relations between the Spanish brands and the Mexican VIP clients.

This action has allowed Mexican customers to see first-hand the collections and designs of the most important Spanish brands in children’s fashion, footwear and baby accessories.

In terms of children’s fashion we have had the brands BOBOLI, FOQUE, JULIANA, MAC ILUSIÓN, LILULILA and the BOBOLI CHIC line.

Representing footwear made in Spain were PISAMONAS and RIA MENORCA.

Finally, childcare also had its space thanks to BIMBIDREAMS, My Little One by NAÁY, PASITO A PASITO and WALKING MUM.

Comfort, design, quality and innovation were some of the qualities highlighted by the Mexican buyers present at the event.

ASEPRI has designed a microsite where you can learn more about all the brands that exhibited their products in the showroom in Mexico City.

Guests at the showroom in Mexico City

As for the VIP guests at the event, the children’s sector brought together Mexican chain shops, department stores, e-Shops and importers, with the presence of clients of the stature of Palacio de hierro, Liverpool (department store with 120 shops), Chapur (department stores in Yucatán and Mérida), So Cute Torreón boutique, the fashion and childcare chain Bodega del bebé, Bambitas de calzado, Comercio Excelente, Baby Luna, Boli Baby Shop, Georgie Boy and the leading boutique in Mexico, Paty Bueno, among others.

The presence of such a large number of guests at the showroom in Mexico City is in line with ASEPRI’s objective in organising this event: to promote Spanish brands and establish relationships in such an interesting market as the Mexican.

Link to the images of the Showroom

With the support of:

ASEPRI has organised the exclusive Showroom in Mexico on 26th November 2024 and has had the support of ICEX, Generalitat Valenciana and the Spanish Commercial Office in Mexico, having contributed according to the measure of the same, to the economic growth of this company, its region and Spain as a whole.