ASEPRI bets for the new NY fair, CHILDREN'S SHOW
- Based in the heart of Manhattan, Children’s Show is a new international trade show dedicated to children’s fashion that debuted on 11-12 February in New York.
- A customised event to attract American retailers, boutiques and department stores and mid-to-high profile European brands and designers with a classic chic style and high fashion component.
- ASEPRI promotes the participation of 6 Spanish brands exhibiting at this 1st edition of the fair, Artesanía Granlei, Igor, Foque, Mac Ilusion, Pi&Pa Kid’s Atelier and Pisamonas.
Based in the heart of Manhattan, Children’s Show is a new international trade show dedicated to children’s fashion that debuted on 11-12 February in New York.
A customised event to attract American retailers, boutiques and department stores and mid-to-high profile European brands and designers with a classic chic style and high fashion component. A dynamic and intimate platform with a working agenda and personalised attention.
The show, located at 417 Fifth Avenue Mezzanine New York, NY – 7th floor, presented a line-up of 60 leading companies representing all product categories of children’s fashion, including baby, footwear, teen, ceremony, denim, swimwear and accessories.
The United States is the third largest market for Spanish children’s fashion outside Europe. The Jewish community based in Brooklyn, NYC, is our main customer along with the states of Florida, Atlanta and Texas. In its first edition, Children’s show attracted customers from the East Coast and Central America who mainly value the renewed classic style and the made in Spain of Spanish children’s fashion and footwear brands.
The American market is very competitive and fragmented with a multitude of operators. It is essential to have a commercial agent or importer, or several agents depending on the states in which you want to work. It requires a physical presence at trade fairs or events and online promotion. The online channel accounts for 42% of sales. There are 9000 children’s fashion shops.
The event has the collaboration of EMI Ente Moda Italia, which will exclusively represent Italian exhibitors, and the support of ASEPRI for Spanish brands.
Children’s Show wants to place special emphasis on eco-responsibility. This includes the construction and decoration of the show itself, which will be reused and recycled in each edition, along with collaborations with local companies and partners with an environmentally friendly design approach.
ASEPRI and 6 leading brands of children’s fashion and footwear “made in Spain” presented their winter novelties for 2024-2025 to the American market: Artesanía Granlei, Igor, Foque, Mac Ilusion, Pi & Pa Kid’s Atelier and Pisamonas.
Artesanía Granlei
Founded in 1980, it specialises in fashion and knitwear for newborns, babies and children up to 8 years old.
Colours include traditional shades such as grey, red, burgundy, bottle green and winter tones.
The fabrics are mainly 100% cotton, and it also has a wide variety of knitwear options, such as scarves, berets, hats, baby booties and blankets, as well as a special Christmas collection.
Foque
Children’s fashion with its own personality, high quality and unmistakable style. The garments exude dedication from the first designs to the careful packaging.
The Foque spirit is inspired by the elegance, tradition and authenticity of its origins. Its maximum exponent is quality and attention to detail, bringing a sweet character to its designs, impeccable cuts and exclusive colours.
Igor
A leading children’s footwear brand, Igor adds its ‘Barefoot Concept’ collection of wellies, sandals and canvas trainers to its already wide range of models. These items are designed with a zero-drop sole to maintain natural posture, flexible soles for freedom of movement and wide toes for comfort.
Mac Ilusión
Great international presence and know-how with more than 50 years specialising in the manufacture of hand-knitted baby and children’s clothing, with manual, mechanical or electronic looms, with the latest knitting technology to produce seamless garments. Dralon and natural fibres are our best allies.
Variety, more than 100 different references in more than 7 colour options and incorporating garments according to the customs and uses of the different markets.
Pi &Pa Kid’s Atelier
Spanish brand with the aim of maintaining the essence of timeless clothing for our children, with a chic style and great attention to detail. Specialising in hand-embroidered clothing and with a line for newborns made from Peruvian Pima cotton by CasaAmarela.
Pisamonas
Unique range of children’s footwear that combines style and comfort to accompany your little ones’ every step. This year, velvet takes centre stage, with details in moccasins, slippers and boots, without forgetting split leather, textile or washable leather.
Designed to adapt to any style and occasion, guaranteeing maximum comfort and durability for everyday adventures.
ASEPRI’s next stops will be the Día Mágico by FIMI (10-12 May) and FIMI Spring Summer (27, 28 June), where the 2025 summer collections will be presented for the first time.
