How can a children’s brand expand its distribution network and bring its products to new markets? In an industry where manufacturers, distributors, sales agents and specialist retailers operate side by side, multi-brand children’s storescontinue to play a strategic role.
These retailers bring together products from different brands to create carefully selected ranges tailored to their customers. For children’s fashion, footwear and babycare companies, securing a presence in these stores means expanding distribution, increasing brand visibility and establishing direct relationships with buyers who understand consumer needs first-hand.
Professional trade fairs, B2B meetings and networking initiatives are therefore essential tools for connecting brands with potential buyers.
Why Are Multi-Brand Children’s Stores Important for Brands?
Unlike shops dedicated to a single brand, multi-brand stores select products from different suppliers to build their own distinctive ranges. This freedom of choice makes professional buyers particularly important to manufacturers and brands.
Professional buyers assess far more than the visual appeal of a collection. Among other factors, they may consider:
- Differentiation from competing brands.
- Product quality and design.
- Brand positioning and retail pricing.
- Profit margins.
- Minimum order quantities and purchasing terms.
- Logistics capabilities and stock replenishment.
- After-sales service.
- In-store marketing and promotional materials.
- Suitability for their customer profiles.
Understanding these priorities allows brands to prepare a more effective commercial proposition.
How to Connect with Multi-Brand Store Buyers
Having a good product is not enough if it does not reach the people responsible for selecting it. So, where can brands find these buyers?
Professional Trade Fairs as Meeting Points
Trade fairs remain one of the main networking platforms within the children’s products industry. They allow brands to showcase their collections in person, hold business meetings, find distributors and connect with purchasing managers from national and international retailers.
They also offer something that is difficult to achieve through digital communication alone: direct conversations and the opportunity to develop mutual understanding.
To make the most of these events, brands should prepare a commercial meeting schedule in advance. Identifying target buyers, preparing concise presentations, establishing clear B2B terms and following up after the event can make the difference between simply collecting contacts and generating genuine business opportunities.
B2B Meetings and Buyer-Focused Initiatives
Commercial relationships can also develop through trade missions, product presentations, scheduled meetings and dedicated networking sessions between brands and buyers.
These formats make it possible to identify and select relevant professional profiles in advance, improving the quality of business conversations.
For companies looking to enter new children’s boutiques or expand their international distribution, having access to retailers interested in their product category can significantly reduce the time and resources required for commercial prospecting.
Preparation is key: product catalogues, wholesale price lists, logistics terms, available markets and unique selling points should all be clearly defined.
BabyKid Spain + FIMI 2027: Connecting Brands with Professional Buyers
One of the key events for the industry will be BabyKid Spain + FIMI 2027, jointly organised by Feria Valencia and ASEPRI.
Its seventh edition will take place from 20 to 22 January 2027 at Feria Valencia, bringing together children’s fashion, teen fashion, footwear, babycare products, toys, accessories and other categories from across the children’s products industry.
Its focus on professional buyers makes it a particularly attractive environment for brands seeking to establish relationships with specialist retailers.
Figures from the previous editions highlight the scale of this opportunity. The 2026 event featured approximately 700 brands from 44 countries, demonstrating its international reach. The event also offers dedicated B2B meeting schedules and programmes designed to attract national and international buyers.
Asepri
For manufacturers and brands, participating in BabyKid Spain + FIMI should not be viewed solely as a brand visibility initiative.
It can become a valuable tool for identifying new retail outlets, meeting distributors and commercial agents, presenting new collections and establishing relationships with international buyers.
ASEPRI as a Connecting Point Within the Children’s Products Industry
For Spanish companies, being part of a specialised industry network makes it easier to access buyers and identify commercial opportunities.
ASEPRI works to support the internationalisation of Spanish companies specialising in children’s products, while promoting connections with distributors, sales agents, retailers and other industry professionals.
Its role as co-organiser of BabyKid Spain + FIMI demonstrates the importance of creating professional environments where brands and buyers can connect.
In an increasingly competitive market, a brand needs more than a strong product offering. It needs to understand who its potential buyers are, where to find them and how to build lasting commercial relationships.
Trade fairs, specialised networking events and B2B initiatives enable businesses to turn this search into concrete commercial opportunities.
Connect with new buyers, expand your distribution network and discover how ASEPRI can help strengthen your brand’s international presence. Contact us!
Frequently Asked Questions About Multi-Brand Children’s Stores
What Are Multi-Brand Children’s Stores?
Multi-brand children’s stores are retail establishments that bring together products from different brands within a single commercial offering.
For children’s fashion, footwear and babycare brands, they represent a particularly valuable distribution channel because they provide access to end consumers through retailers that already understand their local markets.
These stores typically select their product ranges according to criteria such as design, quality, price, differentiation, sales performance and service.
Building long-term relationships with their buyers can therefore help brands expand their geographical presence, gain valuable market insights and strengthen their positioning across different segments of the children’s products industry.
What Should a Brand Prepare Before Contacting a Multi-Brand Buyer?
A brand should present a clear, consistent and commercially attractive proposition.
Professional buyers need to understand quickly what makes the product different, who its target customers are, its price range and the commercial conditions available.
It is also important to provide updated catalogues, wholesale price lists, minimum order quantities, delivery times, stock replenishment information and point-of-sale marketing materials.
For fashion and footwear brands, seasonal collections and delivery calendars are particularly important. In the babycare sector, technical product information and after-sales support also carry significant weight.
Professional preparation builds confidence and makes it easier to turn initial conversations into concrete business agreements.
Why Are Trade Fairs Important for Finding Professional Buyers?
Trade fairs bring together brands, manufacturers, distributors and professional buyers with shared commercial interests over a short period.
For children’s products companies, this makes it easier to present products in person, explain their advantages, understand retailers’ needs and identify potential partners in new markets.
However, their value goes beyond exhibiting products.
Preparing meetings, selecting relevant contacts and conducting structured follow-up activities are essential for achieving meaningful results.
Specialist events also provide insights into industry trends, competitor positioning and changes in distribution channels.
When participation forms part of a planned commercial strategy, trade fairs can become valuable tools for generating opportunities, strengthening existing relationships and accelerating international expansion.
What Opportunities Does BabyKid Spain + FIMI 2027 Offer Children’s Brands?
BabyKid Spain + FIMI 2027 provides brands with a professional environment that brings together children’s fashion, footwear, babycare products, toys, accessories and other childhood-related categories.
This combination encourages contact with a wide range of professional buyers and allows brands to showcase their collections within a specialised industry ecosystem.
The event will take place from 20 to 22 January 2027 at Feria Valencia and is specifically designed for professional buyers.
For participating companies, it represents an opportunity to schedule business meetings, find distributors, present new collections and strengthen relationships with national and international retailers.
However, maximising these opportunities requires advance commercial planning and consistent follow-up after the event.
How Does ASEPRI Help Connect Brands with Buyers?
ASEPRI helps connect companies with buyers, distributors, commercial agents and other industry professionals through promotional activities, internationalisation initiatives and networking opportunities.
For brands, belonging to a specialised trade association facilitates access to industry information, helps identify commercial opportunities and provides opportunities to participate in initiatives designed to increase market visibility.
The joint organisation of BabyKid Spain + FIMI with Feria Valencia is an example of ASEPRI’s commitment to creating valuable commercial connections.
These initiatives are most effective when companies define their target markets in advance, prepare a strong B2B proposition and maintain a structured follow-up strategy with the contacts generated through each event.