Are you a brand and want to participate in this event?

Magic Day is a professional space within FIMI Valencia dedicated to the world of toys, entertainment, and innovative children’s products. The event offers brands a platform to connect directly with specialised buyers and agents in the sector, with opportunities for visibility, networking, and business.

Who is this event aimed at?

Magic Day is aimed at brands, creators, and manufacturers of products for children’s entertainment, including toy companies, playful products, educational games, and accessories related to the world of children.

• Type of product / sector:
  • Toys and games
  • Children’s entertainment products
  • Educational / didactic games
  • Playful accessories and game-related items
• Target market:
  • Spain
  • Europe (focusing on buyers and distributors present at FIMI)
• Target audience (approx. number):
  • Buyers and decision-makers from stores, distributors, and professional purchasing profiles in the sector

Learn all about the event here.

What do we offer at this event?

Participating in Magic Day allows brands to showcase their children’s entertainment products to a qualified professional audience, establish business contacts, showcase innovations, and generate business opportunities within a fair environment recognised as FIMI. ASEPRI supports brands throughout the process, providing strategic assistance to maximise visibility, contacts, and commercial results.

Benefits for participating brands

• Commercial visibility before specialised buyers from Spain and Europe interested in toys and children’s products.
• Product presentation in a professional space within FIMI.
• Networking with distributors and agents in the sector.
• Business opportunities and direct contact with decision-makers.
• Support from ASEPRI to plan participation and optimise results.

Magic Day Parade

The Magic Day Parade is one of the central actions of this event, where brands have the opportunity to present their most creative collections to an audience of professional buyers, specialised press, and sector agents. With a carefully crafted staging, this parade offers an additional visibility platform within the fair environment, focused on product, design, and trends.

Main benefits:

• Additional visibility before industry professionals• Product presentation in a dynamic and editorial format• Greater brand differentiation from competitors• Opportunity to generate own content and media coverageParticipate in the parade and take your brand beyond traditional exhibition. If you want to participate, you must submit the participation request before 3 March to Francisco Ortiz (fortiz@feriavalencia.com/).

Available participation modalities

Magic Day is organised as a physical event within the framework of FIMI, in spaces designed for exhibition, commercial contact, and product presentation.

• Individual exhibition stand for participating brands.
• Demonstration and product testing space aimed at contact with buyers.
• B2B business meetings between brands and professional purchasing profiles.

View the image gallery from previous editions.

Practical information for brands

Participating in Magic Day requires registration through ASEPRI and logistical coordination to ensure your presence at FIMI Valencia during the event. The invitation to VIP clients must complete this excel.

1. Requirements to participate

• Companies in the toys and children’s entertainment sector.
• Completed participation request through ASEPRI.

2. Costs or investment ranges

• Stand and service rates according to participation conditions published in the call.

3. Documentation required for ICEX aid

• Company documentation and product catalogue according to the requirements of the call.

4. ICEX call

The aids for internationalisation may be available according to the criteria of the current call.

Reserve your space