- Based in the heart of Manhattan, Children’s Show is a new international fair dedicated to children’s fashion that debuted on 11th and 12th February in New York.
- A personalised event in a highly competitive market, aimed at attracting American retailers, boutiques, and department stores, as well as mid to high-profile European brands and designers with a classic chic style and a strong fashion component.
- ASEPRI promotes the participation of 6 Spanish brands exhibiting at this first edition of the fair: Artesanía Granlei, Igor, Foque, Mac Ilusion, Pi&Pa Kid’s Atelier, and Pisamonas.
Based in the heart of Manhattan, Children’s Show is a new international fair dedicated to children’s fashion that debuted on 11th and 12th February in New York.
A personalised event to attract American retailers, boutiques, and department stores, as well as mid to high-profile European brands and designers with a classic chic style and a strong fashion component. A dynamic and intimate platform with a working agenda and personalised attention.
The fair, which took place at 417 Fifth Avenue Mezzanine New York, NY – 7th floor, featured a lineup of 60 leading companies representing all categories of children’s fashion products, including baby, footwear, teen, ceremony, denim, swimwear, and accessories.
The United States is the third market for Spanish children’s fashion outside of Europe. The Jewish community based in Brooklyn, NYC, is our main client along with the states of Florida, Atlanta, and Texas. Children’s Show attracted clients from the East Coast and Central America in its first edition, who mainly value the renewed classic style and the made in Spain quality of Spanish children’s fashion and footwear brands.
The American market is highly competitive and fragmented with numerous operators. It is essential to have a commercial agent or importer, or several agents depending on the states in which one wishes to operate. It requires physical presence at fairs or events and online promotion. The online channel accounts for 42% of sales. There are 9000 children’s fashion stores.
The event is supported by EMI Ente Moda Italia, which will exclusively represent the Italian exhibitors, and the support of ASEPRI for the Spanish brands.
Children’s Show wants to emphasise eco-responsibility. This includes the construction and decoration of the fair itself, which will be reused and recycled at each edition, along with collaborations with local companies and partners with an environmentally respectful design approach.
ASEPRI and 6 leading brands of “made in Spain” children’s fashion and footwear presented their winter novelties for 2024-2025 to the American market: Artesanía Granlei, Igor, Foque, Mac Ilusion, Pi &Pa Kid’s Atelier, and Pisamonas.
Artesanía Granlei
Founded in 1980, it specialises in fashion and knitwear for newborns, babies, and children up to 8 years old.
Its colours include traditional shades such as grey, red, burgundy, bottle green, and winter tones.
The fabrics are mainly 100% cotton, and it also offers a wide variety of knit options, such as scarves, berets, hats, booties for babies, and blankets, as well as a special Christmas collection.
Foque
Children’s fashion with its own personality, high quality, and unmistakable style. The garments exude dedication from the first designs to the careful packaging.
The Foque spirit is born from inspiration in elegance, tradition, and authenticity in its origins. Its hallmark is quality and attention to detail, bringing a sweet character to its designs, with impeccable cuts and exclusive colours.
Igor
A leading brand in children’s footwear, it incorporates its ‘Barefoot Concept’ collection of wellies, sandals, and canvas shoes into its already extensive range of models. These items are designed with a zero-drop sole to maintain natural posture, with flexible soles for freedom of movement and a wide toe box for greater comfort.
Mac Ilusión
With a strong international presence and expertise, it has over 50 years of experience in manufacturing hand-knitted baby and children’s clothing, using manual, mechanical, or electronic looms, with the latest knitting technology to produce seamless garments. Dralon and natural fibres are our best allies.
Variety, with over 100 different references in more than 7 colour options, incorporating garments based on the customs and uses of different markets.
Pi &Pa Kid’s Atelier
A Spanish brand aiming to maintain the essence of timeless clothing for our children, with a chic style and great attention to detail. Specialising in hand-embroidered clothing and a line for newborns made from Peruvian Pima cotton by CasaAmarela.
Pisamonas
A unique range of children’s footwear that combines style and comfort to accompany every step of your little ones. This year, velvet takes centre stage, with details in Mary Janes, sneakers, and boots, not forgetting suede, textiles, or washable leather.
Designed to adapt to any style and occasion, ensuring maximum comfort and durability for daily adventures.
The next stops for ASEPRI will be the Día Mágico by FIMI fair (10-12 May) and FIMI Spring Summer (27-28 June), where the summer 2025 collections will be presented for the first time.