- We are premiering our new Spring/Summer 2025 Digital Book at the fair, featuring 21 Spanish brands of children’s fashion, children’s footwear, and childcare products.
- With the slogan FAMILY, I LOVE YOU, we will establish a digital communication and promotion strategy for the brands aimed at the target markets of the sector through a digital environment.
- ASEPRI promoted the presence of 10 Spanish brands at Pitti Bimbo with a significant marketing, communication, and social media campaign directed at buyers and distributors.
Pitti Bimbo is one of the leading international fairs for children’s fashion. With the support of ICEX (Spain Export and Investments), ASEPRI participated in the 99th edition of the fair held in Florence from 19 to 21 June.
Targeted at both retail chains and individual shops, department stores, agents, and importers, it features a high segment of the international landscape.
This year’s new slogan was PITTI LEMON. Its ability to connect reality with the world of dreams has led it to imagine the lemon as a plump yellow submarine from whose porthole one can catch a glimpse of all the new offerings at Pitti Bimbo.
In this refreshing environment, ASEPRI promoted the participation of 10 associated Spanish brands with a significant marketing, communication, and social media campaign directed at international buyers and distributors. The campaign included SEO and SEM positioning and a microsite on our website with information about the brands, types, and image gallery.
Pitti Bimbo is characterised by its wide range of brands and styles, highlighting this year the participating Spanish brands for their great quality, freshness, and excellent design.
Mi Lucero, Juliana, Canada House, Yatsi, Fina Ejerique, and Koku Factory showcased their latest children’s fashion garments. All the brands combine comfort and high-quality materials with attractive designs that reflect current trends.
Additionally, the brand Siena accessories presented its wide range of hair accessories for girls. In terms of children’s footwear, leading brands such as Pisamonas, Igor, and Gioseppo presented their new collections of comfortable and high-quality shoes.
ASEPRI Digital BOOK. The best international promotion tool to open new markets.
We are premiering our new Spring/Summer 2025 Digital Book at the fair, featuring 21 Spanish brands of children’s fashion, children’s footwear, and childcare products.
With the slogan FAMILY. I LOVE YOU, we will establish a digital communication and promotion strategy for the brands aimed at the international target markets of the sector through a digital environment. It is an online tool that gives visibility to brands in the children’s products sector, enhancing their brand image.
We will carry out a significant communication campaign through a specialised digital agency: Reels, and seasonal videos for dissemination on channels and social media INSTAGRAM, FACEBOOK, and YOUTUBE.
This new edition of the Book features 21 Spanish brands:
Abel & lula – Biomecanics – Bigtoes – Garvalin – Foque- Javilar kids- Juliana- Mac illusion- Mayoral – Mimaar – Miniland – My Baby Mattress – Naáy – Nines d´Onil – NU – PAZ Rodríguez – Siena accessories – Soft and fun – Suavinex- Tartaleta – Tutto Piccolo
FAMILY. I LOVE YOU
At ASEPRI, we are aware that the concept of family has evolved significantly as new realities have emerged and society has adapted, leading to the term family diversity, which is evident in the demand for our products.
Once again, our ASEPRI BOOK Baby & Kids Products from Spain 2025 familiarises us with proposals that enhance the colourful harmony, diversity, and creativity of Spanish fashion and childcare collections, combining tradition and innovation in a digital tool that will provide greater visibility to the children’s products sector, boosting its sales and promotion in international markets.
“ASEPRI participates in the children’s fashion fair PITTI BIMBO June 2024 edition held in Italy and has received support from ICEX and Generalitat Valenciana, contributing according to their measures to the economic growth of this company, its region, and Spain as a whole”
#Asepri
#EnjoySpainBrands
#PittiBimbo99
With the support of:
