As every year, the Toy Technological Institute (AIJU), strategic partner of ASEPRI, has produced the new AIJU Guide to Play and Toys 2024/2025, an essential guide for anyone wanting to learn about the latest innovations and trends in the toy world, as well as which of these are the best for the little ones.
Why is this Guide to Play and Families different from others?
The differentiation of this guide lies in the fact that it is the only Guide based on studies with children and families. At AIJU they are experts in play and childhood and help them test the products with the best collaborators in the country.
One of the main objectives of the AIJU Guide, year after year, is to convey the importance of play and toys in childhood to society and to ensure that increasingly higher quality products are manufactured.
This year, due to the society’s concern about the excessive time children spend in front of screens and technology in general, research focused on play and toys as an educational resource in classrooms was addressed.
As in previous editions, the Guide has been developed according to quality criteria. All the toys recommended have passed the relevant pedagogical and quality studies.
This guide aims to be a consumer aid, analysing information from the expert, family, and developmental perspective of the child/baby themselves.