- ASEPRI organised its first showroom of Spanish children’s brands yesterday, 8th July, at the Spanish embassy in Bogotá.
- A unique and exclusive event to strengthen commercial ties between Spain and Colombia, with the support of the Spanish Commercial Office in Bogotá and ICEX Spain Export and Investments.
- A selection of major buyers such as the department store Falabella, and the chains Pepe Ganga and Spring Step among the guests at the event of Spanish children’s brands held at the embassy.
(Valencia 9th July 2025). ASEPRI, with the support of the Spanish Commercial Office in Colombia and ICEX Spain Export and Investments, as part of the Sectoral Plan 2025, celebrated its first showroom of Spanish children’s brands in Bogotá yesterday, aiming to promote and generate business opportunities and expand Spanish talent in Latin America.
An exclusive showroom of Spanish children’s brands that allowed Colombian clients to experience firsthand the collections and designs of the most prominent brands in children’s fashion, nursery, baby accessories, footwear, and toys.
The event took place at the Economic and Commercial Office of the Spanish embassy in Bogotá and connected Spanish children’s brands with important Colombian clients: stores, chains of stores, department stores, and importers in the category of Falabella, Pepe Ganga, and Spring Step, with 25, 50, and 60 stores respectively.
Likewise, the best concept stores in Bogotá and Medellín, Coco & Lolo, Fratessi, Malva Kids, Woody, visited the showroom.
It was a day of networking between importers and potential clients with the Spanish brands present at the event, brands of children’s fashion products, nursery, footwear, and toys: BIMBIDREAMS, BÓBOLI, CAMBRASS, CONDOR, FINA EJERIQUE, IGOR, MAC ILUSION, MARTIN ARANDA, MAYORAL, and NINES D’ONIL.
Brands with a subsidiary in the market such as BimbiDreams, which presented made in Spain collections in nursery and baby and trendy children’s fashion from Boboli and Mayoral.
Mac Ilusion, Martin Aranda, and Fina Ejerique added a chic fashion touch, with collections made in Spain for the little ones to dress elegantly, yet always comfortably.
Cambrass and Nines Dónil presented their collections of nursery, baby, and handcrafted dolls, complementing the Spanish offer.
Cóndor and Igor, the latter being a leading brand in barefoot children’s footwear, were present at the showroom through their distributors in the country.
The aim is to promote and generate business opportunities for Spanish brands and to explore the Colombian market for the first time, as well as to strengthen commercial relationships between Spanish brands of children’s products and potential Colombian buyers.
Ana, CEO of Fina Ejerique, said, “it is a b2b event model that allows us to meet quality Colombian retail firsthand.
Javier, Operations and Financial Director of Martin Aranda, stated, “it is a very focused b2b event, with high-quality contacts from different departments in Colombia.”
Oscar, CEO of Mac Ilusion, remarked, “my experience has been very positive; we leave with a new client in each department of Colombia.
Mónica, CEO of Boboli and vice president of fashion at ASEPRI, noted that the call made between ASEPRI, with great support from the Ofecomes of Bogotá, has been very interesting for the brands, even for us who have been established in the country for over 5 years.
ASEPRI has designed, as in every action, a microsite so that Colombian clients can learn more about all the brands that exhibited their products at the Bogotá showroom.
Additionally, ASEPRI collaborates with the NGO “Fundación Chaminade”, www.fundacionchaminade.org/, donating materials from the brands and the showroom.
Twenty years ago, the idea of a foundation to support and facilitate education for children at risk of social exclusion was realised. The aim is to PREVENT… a verb that keeps us in constant action to reach our population with hope and enthusiasm.
This event, which has been very well received, has been a replica of the showroom held in Mexico City last year and that ASEPRI will carry out again in its second edition on 25th November 2025.
Furthermore, ASEPRI will attend the leading fair in Europe for the sector, KIND & JUGEND, from 9th to 11th September in Cologne, Germany, with recognised companies from the childcare sector.
ASEPRI organised the exclusive showroom in Colombia on 8th July 2025 and received support from ICEX, Generalitat Valenciana, and the Spanish Commercial Office in Colombia, contributing according to their measures to the economic growth of this company, its region, and Spain as a whole.