Impact of the Plastic Packaging Law on Childcare and Children’s Products
Are we really prepared for the changes brought about by the plastic packaging law in the childcare sector? How will this new regulatory framework affect manufacturers, distributors, and brands operating in the children’s products market?
In a context where sustainability has become a strategic value for both consumers and public authorities, fully understanding this regulation has become essential. Organizations such as ASEPRI —a benchmark for the children’s sector in Spain—stress the importance of anticipating change and adopting solutions that enable companies to adapt with confidence.
What to consider in the plastic packaging law
The plastic packaging law was introduced to promote a more responsible production model and reduce the environmental impact of waste. But beyond its ecological focus, this legislation forces childcare and children’s products companies to rethink processes, materials, and costs. What does this mean in a manufacturer’s day-to-day operations? Which areas of the business will be most affected?
A sector particularly sensitive to regulation
Products intended for babies and young children require strict regulatory oversight. Companies in this sector are used to complying with very demanding standards of safety, hygiene, and traceability. However, the addition of requirements linked to the use, recyclability, and plastic content of packaging introduces an additional layer of complexity.
The new legislation promotes the reduction of non-reusable plastic, the inclusion of recycled materials, and the proper management of post-consumer waste. For manufacturers of children’s products—strollers, baby baths, breastfeeding accessories, early-learning toys, textiles with protective packaging, among others—this means reviewing their packaging portfolio and assessing whether it meets the required percentages.
In addition, the increase in the special tax on non-reusable plastic packaging may translate into higher production costs if more sustainable alternatives are not adopted. In a highly competitive sector, where margins are tightly managed to maintain quality and safety, this represents a significant challenge.
Innovation in materials and design: a necessity, not an option
Can the law become a driver of innovation? Without a doubt. Many companies are already rethinking their packaging to reduce environmental impact without compromising product protection. The trend points toward compostable materials, certified bioplastics, reinforced cardboard, or high-purity recycled plastics suitable for children’s use.
Another key approach is design optimization. Reducing unnecessary layers, improving compactness, or eliminating purely aesthetic elements that increase the overall weight of the packaging can make a real difference. Manufacturers of bottles, teats, tableware, home textiles, and baby hygiene products have already begun making structural changes to their packaging to align with the new regulatory requirements.
These decisions are driven not only by the plastic packaging law, but also by growing consumer demand. Families increasingly value brands that commit to environmentally friendly packaging, and companies that internalize this message will strengthen their reputation.
Traceability and documentation obligations
The legislative framework also requires greater documentary control. Companies must justify the origin of the plastic material used, report the percentage of recycled content, and comply with extended producer responsibility systems. This entails reviewing supplier contracts, approving new materials, and maintaining verifiable records.
At the same time, distributors and retailers must ensure that the products they market comply with current regulations, as they too may be held liable. In sectors such as childcare—where specialized retail coexists with large retailers and digital platforms—coordination is essential.
Logistics and production challenges for manufacturers
Adapting to the new law affects not only packaging design, but the entire value chain. Adjusting industrial processes, implementing new molds, adapting packaging lines, or recalculating transport costs due to possible changes in volume all require planning and resources.
Many companies in the children’s sector are considering transition phases that allow them to run down existing stocks of previous packaging, test prototypes on the market, and assess consumer response. Although the process requires investment, it also opens the door to competitive advantages based on efficiency and sustainability.
Opportunities to position yourself as a responsible brand
In an environment where environmental values are increasingly important, companies that adapt quickly will be able to stand out from the competition. The plastic packaging law can become a commercial argument if communicated transparently: recyclable packaging, reduced footprint, materials safe for babies, and measurable commitments.
FAQs about the law and its application to children’s products
Do manufacturers need to replace all their current packaging?
Not necessarily. Replacement will depend on the type of packaging, the material used, and whether it meets recyclability and recycled-content requirements. In many cases, it will be sufficient to adjust percentages or redesign certain elements.
How does the tax on non-reusable packaging affect companies?
The tax increases production costs if non-reusable plastics are used. To minimize its impact, it is advisable to consider alternatives such as bioplastics, cardboard, or recycled plastics.
What role do distributors play?
They must ensure that the products they sell comply with regulations. If a product fails to comply with the law, liability may extend across the entire supply chain.
Associations such as ASEPRI encourage companies in the sector to share best practices, form alliances, and take part in collaborative projects that drive environmental innovation. Any questions regarding regulations and compliance can be addressed to ASEPRI, which offers guidance and advisory services. Contact us for more information!
