How can you strengthen your brand's presence abroad?
In an increasingly competitive global market, establishing a presence abroad is not only an opportunity but a necessity for brands seeking to grow. Spanish companies in the children’s sector, represented by ASEPRI, have demonstrated that well-planned internationalisation boosts visibility, reputation and sales in new markets.
Strategies for going international
The internationalisation process begins with a solid strategy that combines market analysis, brand positioning and cultural adaptation.
Some key steps include:
- Participating in specialised international trade fairs, where buyers and distributors seek new partners.
- Unify brand identity and communication, maintaining consistency with Spanish values and style.
- Commit to sustainability and innovation, two factors that are increasingly valued by international markets.
- Strengthen digital presence with multilingual websites and social media tailored to different audiences.
Trade fairs, missions and initiatives: the driving forces behind overseas promotion
ASEPRI promotes the international profile of its member companies through trade fairs, trade missions and overseas promotion programmes. These events enable companies to:
- Connect with new international distributors and agents.
- Learn about global trends in children’s fashion, childcare and children’s products.
- Promote the image of the Spain brand as a benchmark for design, quality and trust.
The main meeting point for the sector is BabyKid Spain + FIMI, the major trade fair organised in Valencia, where buyers, distributors and leading international brands gather every year. This event has established itself as a strategic platform for business and visibility for Spanish companies in the children’s sector.
In addition, ASEPRI participates in other key events such as Kind + Jugend (Germany) and Baby Expo Dubai, which open doors to European, Asian and Middle Eastern markets.
Brands also have international showrooms promoted by ASEPRI and by the companies themselves, which offer a direct opportunity to showcase their collections and strengthen commercial relationships with strategic partners.
Success stories: Spanish brands conquering the world
Companies in the ASEPRI ecosystem already have a presence in European, Latin American and Asian markets. Their success lies in combining design, sustainability and authenticity, together with the institutional support provided by ASEPRI through its international support network.
Internationalisation with purpose
More than just an economic goal, a presence abroad reinforces the vision of a united, innovative and sustainable sector. ASEPRI accompanies companies in their expansion process, helping them to consolidate solid relationships with international partners and to represent the excellence of Spanish children’s products around the world.
Frequently asked questions (FAQs)
What are the benefits of internationalisation for brands?
It increases visibility, diversifies markets, improves competitiveness and strengthens the brand globally.
How can I participate in trade missions or international trade fairs?
ASEPRI organises and promotes trade missions and trade fairs. Member companies can register directly through its website or contact the internationalisation team.
Which ASEPRI sectors participate internationally?
Children’s fashion, childcare, children’s footwear and children’s products.
Discover how ASEPRI promotes the international presence of Spanish brands in the children’s sector.
