Key International Trade Fairs for the Children’s Sector This Year
Have you wondered which are the must-attend events to boost the brand internationalization in the children’s sector? Trade fairs are not only showcases of trends but also strategic hubs for building business contacts, analyzing markets, and generating real opportunities for international expansion.
In an increasingly competitive and digitalized environment, participating in specialized international fairs can make the difference between local growth and global consolidation. At ASEPRI, we highlight the main children’s sector fairs of the year, with a special focus on their role in positioning Spanish brands internationally.
Why Are Trade Fairs Key to Brand Internationalization?
The internationalization of children’s brands does not rely solely on product quality or a strong digital strategy. Trade fairs allow companies to:
- Meet new distributors and agents.
- Analyze the specific demands of each country.
- Present products to qualified international buyers.
- Position the brand within a global ecosystem.
- Take part in collective spaces such as the Spanish Pavilion coordinated by ASEPRI.
In short, they are a direct and effective tool for building lasting business relationships and scaling into new markets.
1. Pitti Bimbo – Florence (Italy)
Considered the most important children’s fashion fair in Europe, Pitti Bimbo is a must for brands looking to access the Italian market, as well as buyers from Asia, Central Europe, and the Middle East. The event stands out for its focus on premium fashion, sustainable design, and textile innovation.
Participation not only increases brand visibility but also strengthens its positioning within the high-end children’s fashion segment — essential for internationalization with added value.
2. Kind + Jugend – Cologne (Germany)
This event focuses on childcare products (baby gear, furniture, children’s technology, etc.) and brings together the key global players in the industry. Kind + Jugend is an excellent platform for companies seeking to expand their distribution network in Europe while also connecting with potential clients from Asia and the Americas.
From strollers and safety systems to educational toys, brands find here a unique opportunity to present innovations to a highly qualified professional audience.
3. CBME Turkey
Turkey represents one of the largest children’s consumer markets in the world. The CBME (Children Baby Maternity Expo) fair is the gateway for those seeking to establish a presence in this region.
Participation requires a consumer-adapted approach but also allows Spanish brands to be positioned as synonymous with European design, quality, and safety. A well-structured presence can facilitate exclusive distribution agreements and accelerate the international expansion process.
4. FIMI – International Children’s and Young People’s Fashion Fair (Valencia, Spain)
Although national in scope, FIMI is the leading showcase for Spanish children’s fashion. It serves as a springboard for internationalization from Spain, thanks to its growing international projection and invited buyers’ program.
Many Spanish brands take their first steps toward export here, presenting collections, consolidating their domestic network, and attracting interest from foreign markets.
Participation Strategies at International Trade Fairs with ASEPRI
At all these fairs, ASEPRI organizes collective pavilions that bring together the leading Spanish brands in the children’s sector, simplifying logistics, boosting visibility, and facilitating networking. This formula allows companies to reduce costs, gain positioning, and benefit from institutional support in terms of promotion, meeting agendas, and sector visibility.
In addition, ASEPRI provides guidance on internationalization processes, market intelligence, and business opportunities specifically for the children’s sector.
Key Tips to Make the Most of an International Fair
Participating successfully in an international trade fair means more than simply attending. Here are some recommendations for brands:
- Research attendee profiles in advance and schedule meetings.
- Adapt catalogs and brand visuals to the target market.
- Prepare materials in several languages, especially English and the host country’s language.
- Offer products that meet international standards with visible certifications.
- Follow up after the fair to consolidate new contacts.
The internationalization of children’s brands requires strategic vision, knowledge of the environment, and active presence at key global market forums. International fairs represent much more than a meeting point: they are the direct path to new growth opportunities, business partnerships, and global visibility.
At ASEPRI, we support our brands throughout the entire process — from planning to active participation in fairs that truly create value. If you’re considering taking your children’s brand beyond Spanish borders, now is the perfect time to take the leap. Contact us for more information!
