ASEPRI promotes fashion and childcare from Spain in Colombia with its first showroom in Bogotá

• ASEPRI organised yesterday July 8th its first showroom of children’s brands from Spain at the Spanish embassy in Bogotá.
• A unique and exclusive event to strengthen commercial ties between Spain and Colombia, with the support of the Spanish Commercial Office in Bogotá and ICEX España Exportación e Inversiones.
• A selection of major buyers such as department store Falabella, and the Pepe Ganga and Spring Step chains among the guests at the Spanish children’s brand event held at the embassy.

(Valencia, July 9th, 2025).  ASEPRI, with the support of the Spanish Trade Office in Colombia and ICEX España Exportación Inversiones, within the framework of the 2025 Sector Plan, held yesterday its first showroom of children’s brands from Spain in Bogotá, with the aim of promoting and generating business opportunities and expanding Spanish talent in Latin America.

An exclusive showroom of children’s brands from Spain that allowed Colombian customers to see first-hand the collections and designs of the most prominent brands in children’s fashion, layette, baby accessories, footwear and toys.

The event was held at the Economic and Commercial Office of the Spanish Embassy in Bogota and allowed Spanish children’s brands to connect with important Colombian customers: shops, chain shops, department stores and importers of the category of Falabella, Pepe Ganga and Spring Step, with 25, 50 and 60 shops respectively.

The showroom was also visited by the best concept stores in Bogotá and Medellín, Coco & Lolo, Fratessi, Malva Kids, Woody.

It was a day of networking between importers and potential customers with the Spanish brands present at the event, brands of children’s fashion, layette, footwear and toy products: BIMBIDREAMS, BÓBOLI, CAMBRASS, CONDOR, FINA EJERIQUE, IGOR, MAC ILUSION, MARTIN ARANDA, MAYORAL y NINES D’ONIL.

Brands with a branch office in the market such as Bimbidreams, which presented collections made in Spain in layette and baby and children’s fashion trend Boboli and Mayoral.

Mac Ilusion, Martin Aranda and Fina Ejerique, put the chic fashion touch, collections made in Spain for the little ones to dress elegant, but always comfortable.

Cambrass and Nines d’Onil presented their collections of layette, baby and handmade dolls, complementing the Spanish offer.

The aim is to promote and generate business opportunities for Spanish brands and to prospect the Colombian market for the first time, as well as to strengthen commercial relations between Spanish children’s product brands and potential Colombian buyers.

Ana, CEO of Fina Ejerique: ‘it is a b2b event model that allows us to get to know quality Colombian retail firsthand’.

Javier, Operations and Financial Director of Martin Aranda: ‘it is a very focused b2b event, with high quality contacts from different departments in Colombia’.

Oscar, CEO of Mac Ilusion: ‘my experience has been very positive, we leave with a new client in each department of Colombia’.

Mónica, CEO of Boboli and vice-president of fashion of ASEPRI: ‘the call made by ASEPRI, with great support from OFECOMES of Bogotá, has been very interesting for the brands, even for us who have been established in the country for more than 5 years’.

ASEPRI has designed, as in every action, a microsite so that Colombian customers can learn more about all the brands that exhibited their products in the showroom in Bogota

ASEPRI also collaborates with the NGO ‘Fundación Chaminade’, www.fundacionchaminade.org/, providing the material of the brands and the showroom.

Already 20 years ago, the idea of a foundation to take in and facilitate the education of children at risk of social exclusion was crystallised. The aim is to PREVENT… a verb that keeps us in permanent action to reach our population, with hope and enthusiasm.

This event, which has been very well received, has been a replica of the showroom held in Mexico City last year and that ASEPRI will hold again in its second edition on 25 November 2025.

Likewise, ASEPRI will attend with recognized companies of the childcare sector to the fair of reference in Europe for the sector, KIND & JUGEND, from 9 to 11 September in Cologne, Germany.

ASEPRI has organised the exclusive Showroom in Colombia on 8 July 2025 and has had the support of ICEX, Generalitat Valenciana and the Spanish Trade Office in Colombia, having contributed to the economic growth of this company, its region and Spain.