June 21, 2023

Summer begins and ASEPRI presents its new Digital Book for the first time at the Pitti Bimbo fair

ASEPRI promotes the participation of 12 associated Spanish brands that are exhibiting at this 97th edition of the fair with an important marketing, communication and social media campaign aimed at buyers and distributors. ASEPRI presents for the first time at the Pitti Bimbo fair its new Book online, a digital tool to give visibility to Spanish children’s brands in international markets. With the motto SUMMER VIBES, we are going to establish a communication and digital promotion strategy aimed at the target markets of the sector.

(Valencia at 06/20/2023). It’s the 97th celebration of this international children’s fashion event that takes place from June 21 to 23 in Florence. This year’s motto is PITTI GAMES!, transporting us to the carefree and happy summers we spent as children. Pitti Bimbo is energy, commitment and desire for success where 220 international brands will offer a creative range of new trends in this edition.

Pitti Bimbo will have an amazing exhibition itinerary, lots of summer fashion, special occasions, footwear and accessories for children. And, as if that were not enough, they are going to return: fashion catwalks, presentations, meetings and the new research format «Petite Parade».

International buyers will once again be able to enjoy the Juliana, romantic and bohemian brands, as if taken from a fairy tale.; Canada House, innovative and focused on creating high-quality fashion collections; Pisamonas, Spanish children’s footwear, with its fresh, comfortable and stylish collection; Twin&Chic, made from sustainable materials; Nueces, unique pieces made by hand; Suncracy, premium handmade bath pieces; Siena, with its hair ornaments and fashion accessories, and Igor, children’s footwear inspired by the trends and taste of children’s fashion; who attend again this year presenting their summer collections for the little ones in the house! Including many colors, new trends and even introducing new brands.

For the first time at Pitti Bimbo we will have Mariquitinas, with classic designs that transport directly to childhood, but with innovative and contemporary touches for today’s children, and 3 Spanish brands that have come to revolutionize children’s fashion with their fabrics are also debuting and prints: Amelie&Lee, making designs in which comfort and care prevail in the composition with sustainable collections; MariCruz, swimwear for teenagers and the little ones in the house, with multiple colors and different shapes; Koku, the swimsuits that protect your skin and take care of the planet. Sustainable and respectful designs with UPF 50+ sun protection.

A range of brands that address children’s fashion and swimwear, footwear and accessories with different targets and styles, where innovation and design prevail for all audiences. You can go to the ASEPRI stand at the fair to get to know them, stand no. E/20, end of corridor E.

ASEPRI presents its new Digital Book for the first time

ASEPRI presents for the first time at the Pitti Bimbo fair its new Image Book, a digital tool to give visibility to Spanish children’s brands in international markets through a digital communication and promotion strategy aimed at the sector’s target markets.

The objective is to enhance the image of brands, their sale and promotion in foreign markets through a digital environment, through Reels, and seasonal videos for dissemination on channels and social networks such as TIK TOK, INSTAGRAM, FACEBOOK and YOUTUBE. , through a digital communication agency.

SUMMER VIBES, is our motto

We are entering the hot season and eager to enjoy and live the summer to the fullest. Palm trees, sea and sun make us vibrate and excite, saying goodbye to the culture of the hustle and bustle, welcoming the calm that summer transmits and personal emboldening, showing us daring, brave and defiant.

We prioritize wellness over work in an environment where physical and digital realities are interchangeable, creating a broad spectrum of clean, bright, chromatic colors without neglecting essential midtones and neutrals. A trend for Spanish fashion and childcare collections that fuse tradition and innovation, combining bright and vibrant positivity with relaxing and calm nuances.

Once again our ASEPRI DIGITAL BOOK and the Baby & Kids Products from Spain collections captivate us with a proposal full of innovation, freedom and creativity.


“ASEPRI participates in the PITTI BIMBO Children’s Fashion Fair June 2023 edition held in Italy and has had the support of ICEX and Generalitat Valenciana, having contributed according to their measure, to the economic growth of this company, its region and Spain as a whole”




With the support of


Spanish Association of Products for Children

30 years working for the sector

More than 298 brands from the Children’s Universe

Collaborating entity of the General Secretary of Foreign Trade

Interlocutors at ICEX Spain Export and Investment

Interlocutors at IVACE International

Members of the Spanish Fashion Confederation

Members of the European Confederation of Child Care, ENPC

Members of the Executive Committee of the Fashion Industry of the Ministry of Industry, Energy and Commerce.