- ASEPRI has designed for 2022 a plan of physical and digital international actions adapted to the new market needs
- These off and online strategies will allow companies in the children’s products sector to approach potential markets through different promotional tools
- Spanish children’s brands bet on Pitti Bimbo + Pitti Connect, Indx Birmingham and BabyKidSpain + FIMI, as launch platforms for the new OI/22-23 campaign.
(Valencia 11-01-2022). ASEPRI has designed for 2022 a plan of physical and digital international actions adapted to the new market needs. The aim is to generate business opportunities and activate the sector’s international trade with actions that will allow Spanish children’s fashion and childcare brands to address international markets through different promotional tools.
Continuing with the motto ADD WITH ASPERI ONLINE, Spanish brands of children’s products continue to strengthen their presence through virtual showrooms, led by their sector association and combined with different digital platforms that coexist with the physical editions of the Pitti Bimbo, Indx Birmingham and BabyKisSpain+FIMI fairs.
We start the new year with the presence of important Spanish brands that are committed to international markets and have the opportunity to present their new collections and their main innovations in potential markets.
Pitti Bimbo + Pitti Connect
The first stop of our international tour 2022 begins with Pitti Bimbo, held from January 11 to 13 in Florence, which in this edition and exceptionally will be held in conjunction with Pitti Uomo. An immersion in the world of fashion for children from 0 to 18 years of age in which fashion shows are combined with other events that have the culture of fashion as the protagonist.
The location of the children’s brands at the Fortezza Da Basso will be in the halls delle Nazioni, della Ronda and Rondino.
Italy is the main export market for Spanish children’s fashion and Pitti Bimbo is its reference fair.
On this occasion ASEPRI has the participation of Juliana, offering knitted baby fashion products made in Spain. Ria Menorca, specialist in menorcan albarcas, with its new EcoFriendly Ria ECO line. Canada House, creating attractive, yet functional collections of children’s clothing, Twin & Chic, with its organic collection of garments for babies and children. Also participating is Babybol, with its new collection full of bright colors and present in 29 countries, and Siena, with its handcrafted products and designer accessories in the Pitti Connect format, the digital version of the fair that is an opportunity to attract international customers who cannot attend in person.
Other Spanish brands present at Pitti include Nadadelazos, Cambrass, Andanines, Fina Ejerique, Ecoalf and Oli&Carol.
The Pitti Bimbo fair is a major event on the international children’s circuit, with the participation of important national and international buyers and distributors who value the quality, design and great value for money offered by Spanish brands.
Visit the Asepri stand, Stand 1 – FORTEZZA DA BASSO – SALA DELLA RONDA and get the latest catalog of Spanish children’s fashion.
INDX Kidswear Birmingham
Another key market for Spanish children’s brands is the UK and ASEPRI, aware of this, has helped its member companies in the transition to Brexit, with first-hand information for brands to adapt to the new requirements of this important market.
INDX Kidswear Birmingham is an event focused on serving the needs of independent retailers in the UK. In showroom format, all the commercial agents in the sector participate.
Uk, ranks 3rd in the export ranking of the associated sector and there are multiple success stories of Spanish children’s brands in this market, backed by the predilection of the British royal family for Spanish brands.
In this edition that will be held on January 30&31, 14 Spanish brands of baby fashion, children’s fashion and accessories will present their Autumn & Winter 2022-2023 collections to British customers.
Babidu, a brand created to dress the little ones with a unique style. The whole range of products is designed and manufactured with the strictest ecological materials and the highest quality.
Uzturre U-Babies offers the best clothes to dress the baby’s room and their walking time, modern collections, fresh, classy, with classic embroidered designs and always thinking about the comfort of babies, while maintaining the best high quality.
Foque, Galician brand with its own personality, high quality and unmistakable style. Its spirit is born from the inspiration in elegance, tradition and authenticity in its origins.
Tutto Piccolo, classic style with the introduction of certain nods to the latest fashion trends. Always prioritizing quality, style and comfort with the best value for money in the market.
Babiné presents collections ranging from newborns to babies and boys and girls up to 16 years of age, completing the full cycle of children’s fashion.
Other Spanish brands present at the fair are Ancar, Juliana, Nadadelazos, José Varón, Sardón, Artesania Granlei, Rapife Baby, Abuela tata and Rahigo moda infantil.
BabyKidSpain + FIMI, February 17/19
We close the tour of international actions with BabyKidSpain + FIMI Valencia, with new dates from 17 to 19 February and with more than 230 brands confirmed to date.
In 2022, ASEPRI will continue to combine face-to-face commercial actions such as Pitti Bimbo Italy, Indx Birmingham, BabyKidSpain+FIMI Valencia and Kind&Jugend Germany, with digital tools such as digital showroom or, as a great novelty in 2022, the 360º video commerce, a 360º video parade to present the new collections in international markets.
“ASEPRI participates in the children’s fashion Fairs PITTI BIMBO and INDX BIRMINGHAM, edition I 2022 held in Italy and United Kingdom respectively, and has had the support of ICEX, as well as the co-financing of European FEDER funds, having contributed according to the measure of the same, to the economic growth of this company, its region and of Spain as a whole.”
A S E P R I
Spanish Association of Products for Children
30 years working for the sector
More than 298 brands in the children’s universe
Collaborating entity of the Secretary General of Foreign Trade
Interlocutors in ICEX Spain Export and Investments
Interlocutors in IVACE International
Members of the Spanish Fashion Confederation
Members of the European Childcare Confederation (ENPC).
Members of the Executive Committee of the Fashion Industry of the Ministry of Industry, Energy and Trade.
ASEPRI, National Association of Children’s Products from Spain.
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